# Launch Plan Builder > Creates a realistic, week-by-week launch plan tailored to your product type and current audience. Spawns 3 parallel agents — one per channel tier (Owned, Rented, Borrowed) — to build channel strategies simultaneously, then assembles into a unified plan. Use when 2–4 weeks from launch or when you need a concrete plan to get your first 100 users. Produces launch-plan.md with a phased plan and launch-day checklist. - Skill: `gvkhosla/launch-plan-builder` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add gvkhosla/launch-plan-builder` - Raw SKILL.md: https://api.skillmd.com/api/skills/gvkhosla/launch-plan-builder/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: gvkhosla (https://skillmd.com/u/gvkhosla) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/gvkhosla/launch-plan-builder --- # Launch Plan Builder ## Quick Start ## Human-First Response Default: answer in chat first with **Verdict**, **Do this now**, and **Details saved**. Keep chat under 150 words unless asked; do not paste the full artifact. Write/update the requested `.md` file as the durable record for agents. Say: **"Build my launch plan"** or **"Help me plan my launch"** Describe your product, current audience, and timeline. Output: `launch-plan.md` — a phased, channel-specific plan with weekly actions and a launch-day checklist. --- ## How This Works The ORB framework (Owned, Rented, Borrowed channels) identifies three completely independent workstreams — each can be planned in parallel. Three agents work simultaneously on their channel tier, then the orchestrator assembles a unified, sequenced plan. --- ## Step 1: Context Gathering (Orchestrator) Before spawning agents, collect: **Audience assessment (ask founder directly):** 1. How many people currently know this product exists? (0 / handful / hundreds / thousands) 2. Existing owned assets: email list size? social following? community membership? 3. Where does your target customer spend time online? (which forums, communities, newsletters, platforms) 4. Timeline to full launch? (2 weeks / 4 weeks / 2 months) **From existing documents:** - `founder-context.md` — customer profile, stage, product description - `positioning.md` — the one-liner and elevator pitch (if it exists) - `customer-profile.md` — where the target customer hangs out Pass all this context to all three agents. --- ## Step 2: Parallel Channel Strategy (3 Agents Simultaneously) **Spawn these 3 agents simultaneously:** **Agent 1 — Owned Channel Strategist** Context: Founder's existing owned assets + customer profile + product description Task: Design the owned channel strategy for this product and audience. Owned channels include: email list, waitlist, personal outreach, blog, community. Produce: - Recommended 1–2 owned channels to prioritize (based on founder's current assets) - Week-by-week actions for each channel across a 4-week plan - How to build the owned asset during the launch (e.g., if list is tiny, how to grow it) - Expected outcomes per channel at this audience size Returns: Owned channel plan (weeks 1–4 + expected outcomes + effort estimate) **Agent 2 — Rented Channel Strategist** Context: Target customer profile + where they spend time + product description Task: Design the rented channel strategy — the platforms the founder doesn't own but should use. Rented channels include: Reddit, Facebook Groups, Twitter/X, LinkedIn, Product Hunt, BetaList, Hacker News. Produce: - Recommended 2–3 specific communities/platforms (by name) where this customer is active - Concrete post strategy: what to post, when, how to frame it for this community - The personal framing vs. promotional framing distinction (personal always outperforms) - Product Hunt preparation checklist (if relevant to this product type) Returns: Rented channel plan (weeks 1–4 + specific community names + post frameworks + PH checklist if applicable) **Agent 3 — Borrowed Channel Strategist** Context: Product description + target customer + existing network/connections Task: Design the borrowed channel strategy — tapping into audiences the founder doesn't own. Borrowed channels include: newsletter sponsorships, podcast appearances, co-marketing, influencer DMs, partnerships. Produce: - 3–5 specific newsletters or podcasts where target customer is an audience member - How to pitch each (not a template — a specific angle for this product) - One partnership opportunity that could produce a co-launch - Timeline: borrowed channels take 2–4 weeks to secure; what needs to start NOW Returns: Borrowed channel plan (specific targets + pitch angles + timeline + what to start immediately) **Wait for all 3 agents. The orchestrator assembles.** --- ## Step 3: Assembly (Orchestrator Only) The orchestrator synthesizes the three channel plans into a unified week-by-week plan. The sequencing principle: **do owned first (set up the capture mechanism), then rented (generate traffic), then borrowed (amplify at scale).** **Write `launch-plan.md`:** ```markdown # Launch Plan — [Product Name] — [YYYY-MM-DD] ## Audience Starting Point [Current state: email list size, social following, awareness level] ## Channel Strategy **Owned:** [1–2 channels + rationale] **Rented:** [2–3 communities/platforms + rationale] **Borrowed:** [Top 2–3 opportunities + rationale] ## Week-by-Week Plan ### Week 1 — Seed **Goal:** Find your first 10 potential users. **Owned:** [Agent 1's week 1 actions] **Rented:** [Agent 2's week 1 actions — join communities, don't promote yet] **Borrowed:** [Agent 3's week 1 actions — send pitches NOW so they're in motion] ### Week 2 — Soft Launch (Alpha) **Goal:** First 5–10 real users. [Same format — all three channels' actions integrated into a cohesive narrative] ### Week 3 — Beta Expansion **Goal:** 20–50 users. First social proof. [...] ### Week 4 — Full Launch **Goal:** Maximum visibility. Convert the spike. [...] ## Launch Day Checklist ### T-48 hours - [ ] [Agent 2: rented channel posts drafted and ready] - [ ] [Agent 3: borrowed channel partners briefed and ready] - [ ] Email list segment identified and email drafted - [ ] Analytics tracking confirmed working ### Launch moment - [ ] Post across all rented channels simultaneously (not spread over hours) - [ ] Send email to list - [ ] Product Hunt listing goes live (if applicable) - [ ] Personal message to top 10 contacts in your network ### First 4 hours - [ ] Respond to every comment, DM, and mention personally - [ ] Track where signups are coming from (which channel is converting) - [ ] Note the questions people are asking — these become your FAQ ## What to Watch in the First 72 Hours - Traffic source breakdown: which channel is sending real users? - Signup conversion: what % of visitors are signing up? - The question people ask: what's confusing them? - Who's sharing it: are any rented or borrowed channels creating organic spread? ``` --- ## Sequential Fallback (Codex / OpenCode) Plan each channel tier in sequence: 1. Owned channel strategy → week-by-week plan 2. Rented channel strategy → week-by-week plan 3. Borrowed channel strategy → week-by-week plan 4. Orchestrator assembles into unified `launch-plan.md` Same output. ~3× longer. --- ## Related Skills - Use **positioning-writer** before this — your positioning shapes all channel messaging - Use **landing-page-copywriter** before this — the landing page must be live before launch traffic arrives - Use **pricing-model-framer** before this — pricing must be decided before full launch - Use **build-cycle** (Compound phase) — run the first build cycle the week after launch