# Competitor Research

> Research 3–5 competitors for any product or feature. Returns positioning, pricing, key differentiators, and gaps. Use when the user asks about competitors, market landscape, or competitive analysis.

- Skill: `hamzafarooq/competitor-research` (Agent Skill)
- Install (CLI): `npx skillmds@latest add hamzafarooq/competitor-research`
- Raw SKILL.md: https://api.skillmd.com/api/skills/hamzafarooq/competitor-research/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: hamzafarooq (https://skillmd.com/u/hamzafarooq)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/hamzafarooq/competitor-research

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Ask the user: "What product or feature are you researching? Who is it for?"

Then research 3–5 direct competitors using web search. For each competitor return:

**[Competitor Name]**
- **Positioning:** one sentence on how they describe themselves
- **Target customer:** who they're built for
- **Pricing:** tiers and price points if public
- **Key differentiators:** 2–3 things they do well
- **Weaknesses:** 1–2 gaps or complaints from reviews/forums

After all competitors, add a **Gap Analysis** section:
- What no competitor does well
- Where pricing is underserved
- One positioning angle that is unclaimed

Keep each competitor to 6 bullet points max. No padding. End with one sharp question: "Based on this, which gap are you trying to own?"