# Marketing

> Marketing strategy, copywriting, CRO, SEO, ads, email, analytics, and growth. Use when user needs help with any marketing task — writing copy, optimizing conversions, SEO audits, ad campaigns, email sequences, pricing, launches, content strategy, or competitive analysis.

- Skill: `hasparus/marketing` (Agent Skill, multi-file: 58 files)
- Install (CLI): `npx skillmds@latest add hasparus/marketing`
- Raw SKILL.md: https://api.skillmd.com/api/skills/hasparus/marketing/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: hasparus (https://skillmd.com/u/hasparus)
- Updated: 2026-09-10
- Page: https://skillmd.com/skills/hasparus/marketing

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# Marketing

If `.claude/product-marketing-context.md` exists, read it first. Only ask for info not already covered.

## How to Use

1. Match user's need to a topic below
2. Read `rules/{topic}.md`
3. Read any `references/` files linked within

## Topics

### Copy & Content
| Topic | Use when |
|---|---|
| `copywriting` | Write/rewrite marketing copy for any page |
| `copy-editing` | Edit/polish existing copy |
| `content-strategy` | Plan what content to create and why |
| `social-content` | Social media posts — LinkedIn, Twitter, Instagram, TikTok |

### CRO (Conversion Rate Optimization)
| Topic | Use when |
|---|---|
| `page-cro` | Optimize any marketing page for conversions |
| `signup-flow-cro` | Optimize signup/registration flows |
| `form-cro` | Optimize non-signup forms (lead capture, contact, demo) |
| `popup-cro` | Create/optimize popups, modals, banners |
| `onboarding-cro` | Post-signup activation and time-to-value |
| `paywall-upgrade-cro` | In-app paywalls, upsells, feature gates |

### SEO
| Topic | Use when |
|---|---|
| `seo-audit` | Audit/diagnose SEO issues |
| `programmatic-seo` | Build SEO pages at scale with templates |
| `schema-markup` | Implement structured data / JSON-LD |

### Growth
| Topic | Use when |
|---|---|
| `launch-strategy` | Plan product/feature launches |
| `referral-program` | Design referral/affiliate programs |
| `free-tool-strategy` | Build free tools for lead gen / SEO |
| `marketing-ideas` | Brainstorm marketing tactics |

### Ads & Email
| Topic | Use when |
|---|---|
| `paid-ads` | Google, Meta, LinkedIn, Twitter ad campaigns |
| `email-sequence` | Drip campaigns, welcome sequences, lifecycle emails |
| `ab-test-setup` | Plan and design A/B tests |
| `analytics-tracking` | GA4, GTM, event tracking setup |

### Strategy
| Topic | Use when |
|---|---|
| `pricing-strategy` | Pricing tiers, packaging, monetization |
| `competitor-alternatives` | Comparison and alternative pages |
| `marketing-psychology` | Mental models and behavioral science for marketing |
| `product-marketing-context` | Create foundational positioning document |

## Output Standards

- Provide alternatives for key elements (headlines, CTAs)
- Annotate choices with rationale
- Prioritize recommendations by impact
- Include meta content (title, description) when relevant