# Saas Site Research

> 用于做 SaaS 官网 / 营销站 / 首页的研究、策略和报告：当用户说“联网看看别人家怎么做官网”“研究 3-5 个同类产品首页”“别人首屏一句话、CTA、SEO 文案怎么写”“先别改页面，先给我一份报告”“判断首页该做品牌入口还是转化页”这类需求时使用。聚焦竞品官网研究、首页结构、价值表达、CTA、品牌入口、proof、SEO / 营销表达与动效策略，并结合当前项目输出可落地建议。Prefer `frontend-design` when the user wants to 直接改页面、产出具体前端实现或视觉稿；Prefer `brainstorming` when 业务目标、受众或约束还没定清；Combine with `planning-with-files` when 研究范围大、需要分阶段沉淀或持续跟踪。

- Skill: `hebertzhu/saas-site-research` (Agent Skill)
- Install (CLI): `npx skillmds@latest add hebertzhu/saas-site-research`
- Raw SKILL.md: https://api.skillmd.com/api/skills/hebertzhu/saas-site-research/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: hebertzhu (https://skillmd.com/u/hebertzhu)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/hebertzhu/saas-site-research

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# saas-site-research

## Intent
- 用于做 SaaS 官网 / 营销站 / 首页的研究、策略和报告：当用户说“联网看看别人家怎么做官网”“研究 3-5 个同类产品首页”“别人首屏一句话、CTA、SEO 文案怎么写”“先别改页面，先给我一份报告”“判断首页该做品牌入口还是转化页”这类需求时使用。聚焦竞品官网研究、首页结构、价值表达、CTA、品牌入口、proof、SEO / 营销表达与动效策略，并结合当前项目输出可落地建议。Prefer `frontend-design` when the user wants to 直接改页面、产出具体前端实现或视觉稿；Prefer `brainstorming` when 业务目标、受众或约束还没定清；Combine with `planning-with-files` when 研究范围大、需要分阶段沉淀或持续跟踪。

## Default operating pattern
1. Clarify audience, surface, success metric, and implementation boundary.
2. Study relevant patterns, references, or constraints before proposing a direction.
3. Define structure, interaction, copy, and visual hierarchy with a reusable rationale.
4. Pressure-test accessibility, motion, maintainability, and platform fit.
5. Return a concise recommendation and the next implementation move.

## Pack fit
- Included in: `product-design`
- Keep examples generic, privacy-safe, and portable across hosts.

## Boundary
- Do not jump straight into visual edits when the user asked for research first.