# Marketing

> Use this skill whenever the user asks about marketing strategy, brand management, branding, digital marketing, customer acquisition, pricing strategy, market segmentation, customer insights, marketing analytics, marketing research, product positioning, go-to-market strategy, customer lifetime value, marketing ROI, content marketing, SEO, marketing channels, customer experience, brand loyalty, the 4Ps, STP framework, B2B marketing, services marketing, retail strategy.

- Skill: `hktitan/marketing` (Agent Skill, multi-file: 67 files)
- Install (CLI): `npx skillmds@latest add hktitan/marketing`
- Raw SKILL.md: https://api.skillmd.com/api/skills/hktitan/marketing/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: HKTITAN (https://skillmd.com/u/hktitan)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/hktitan/marketing

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# ISB Marketing

Compact router for isb marketing domain knowledge. Scan the priority table below, then load specific rule files from `rules/` as needed.

## Priority Table

| Priority | Section | Files | Key Concepts |
|----------|---------|-------|-------------|
| CRITICAL | Strategic Foundations: 5Cs, STP, 4Ps | 3 | STP Framework: Segmentation, Targeting, , STRATEGIC FOUNDATIONS: THE 5CS, STP, AND, The 5Cs Framework: Situational Analysis |
| HIGH | Brand Management & Equity | 6 | Brand Architecture Decisions, Brand Loyalty, BRAND MANAGEMENT & EQUITY |
| HIGH | Pricing Strategy & Models | 4 | Advanced Pricing Strategies, Pricing Strategy Development, PRICING STRATEGY & MODELS |
| MEDIUM | Digital Marketing & Channels | 8 | Affiliate Marketing, DIGITAL MARKETING & CHANNELS, Email Marketing |
| HIGH | Consumer Behavior & Psychology | 5 | Attitude Formation and Change, Behavioral Biases, CONSUMER BEHAVIOR & PSYCHOLOGY |
| HIGH | B2B Marketing | 7 | B2B Marketing Channels, B2B MARKETING, B2B Relationship Marketing |
| MEDIUM | Services Marketing | 6 | Gaps Model, IHIP Characteristics, Service Blueprinting |
| MEDIUM | Retail & Omnichannel Strategy | 6 | Brick-and-Click Integration, Last-Mile Delivery, Retail Analytics |
| MEDIUM | Marketing Research & Insights | 6 | Brand Research, Competitive Intelligence, Customer Journey Research |
| MEDIUM | Go-To-Market Strategy | 4 | GO-TO-MARKET STRATEGY, GTM Framework, Launch Sequencing |
| MEDIUM | Key Marketing Formulas & Metrics | 3 | Attribution & Analytics Metrics, Financial Metrics, Marketing Metrics |

## Quick Reference by Category

### Strategic Foundations: 5Cs, STP, 4Ps (`foundations-*`)
- [[rules/foundations-stp-framework-segmentation-targeting-positioning.md|STP Framework: Segmentation, Targeting, Positioning]]
- [[rules/foundations-strategic-foundations-the-5cs-stp-and-4ps.md|STRATEGIC FOUNDATIONS: THE 5CS, STP, AND 4PS]]
- [[rules/foundations-the-5cs-framework-situational-analysis.md|The 5Cs Framework: Situational Analysis]]

### Brand Management & Equity (`brand-*`)
- [[rules/brand-brand-architecture-decisions.md|Brand Architecture Decisions]]
- [[rules/brand-brand-loyalty.md|Brand Loyalty]]
- [[rules/brand-brand-management-equity.md|BRAND MANAGEMENT & EQUITY]]
- [[rules/brand-building-and-protecting-brand-equity.md|Building and Protecting Brand Equity]]
- [[rules/brand-kellers-customer-based-brand-equity-model.md|Keller's Customer-Based Brand Equity Model]]
- [[rules/brand-measuring-brand-equity.md|Measuring Brand Equity]]

### Pricing Strategy & Models (`pricing-*`)
- [[rules/pricing-advanced-pricing-strategies.md|Advanced Pricing Strategies]]
- [[rules/pricing-pricing-strategy-development.md|Pricing Strategy Development]]
- [[rules/pricing-pricing-strategy-models.md|PRICING STRATEGY & MODELS]]
- [[rules/pricing-three-core-pricing-approaches.md|Three Core Pricing Approaches]]

### Digital Marketing & Channels (`digital-*`)
- [[rules/digital-affiliate-marketing.md|Affiliate Marketing]]
- [[rules/digital-digital-marketing-channels.md|DIGITAL MARKETING & CHANNELS]]
- [[rules/digital-email-marketing.md|Email Marketing]]
- [[rules/digital-influencer-marketing.md|Influencer Marketing]]
- [[rules/digital-marketing-analytics-attribution.md|Marketing Analytics & Attribution]]
- [[rules/digital-programmatic-advertising.md|Programmatic Advertising]]
- [[rules/digital-search-engine-optimization-seo-and-content-strategy.md|Search Engine Optimization (SEO) and Content Strategy]]
- [[rules/digital-social-media-marketing.md|Social Media Marketing]]

### Consumer Behavior & Psychology (`consumer-*`)
- [[rules/consumer-attitude-formation-and-change.md|Attitude Formation and Change]]
- [[rules/consumer-behavioral-biases.md|Behavioral Biases]]
- [[rules/consumer-consumer-behavior-psychology.md|CONSUMER BEHAVIOR & PSYCHOLOGY]]
- [[rules/consumer-customer-journey-awareness-to-loyalty.md|Customer Journey: Awareness to Loyalty]]
- [[rules/consumer-journey-archetypes.md|Journey Archetypes]]

### B2B Marketing (`b2b-*`)
- [[rules/b2b-b2b-marketing-channels.md|B2B Marketing Channels]]
- [[rules/b2b-b2b-marketing.md|B2B MARKETING]]
- [[rules/b2b-b2b-relationship-marketing.md|B2B Relationship Marketing]]
- [[rules/b2b-b2b-value-propositions.md|B2B Value Propositions]]
- [[rules/b2b-decision-making-units-dmu.md|Decision-Making Units (DMU)]]
- [[rules/b2b-key-b2b-characteristics.md|Key B2B Characteristics]]
- [[rules/b2b-longer-b2b-sales-cycles.md|Longer B2B Sales Cycles]]

### Services Marketing (`services-*`)
- [[rules/services-gaps-model.md|Gaps Model]]
- [[rules/services-ihip-characteristics.md|IHIP Characteristics]]
- [[rules/services-service-blueprinting.md|Service Blueprinting]]
- [[rules/services-services-marketing.md|SERVICES MARKETING]]
- [[rules/services-servqual-model.md|SERVQUAL Model]]
- [[rules/services-the-7ps-for-services.md|The 7Ps for Services]]

### Retail & Omnichannel Strategy (`retail-*`)
- [[rules/retail-brick-and-click-integration.md|Brick-and-Click Integration]]
- [[rules/retail-last-mile-delivery.md|Last-Mile Delivery]]
- [[rules/retail-retail-analytics.md|Retail Analytics]]
- [[rules/retail-retail-omnichannel-strategy.md|RETAIL & OMNICHANNEL STRATEGY]]
- [[rules/retail-retail-strategy-fundamentals.md|Retail Strategy Fundamentals]]
- [[rules/retail-the-reality-category-splits.md|The Reality: Category Splits]]

### Marketing Research & Insights (`research-*`)
- [[rules/research-brand-research.md|Brand Research]]
- [[rules/research-competitive-intelligence.md|Competitive Intelligence]]
- [[rules/research-customer-journey-research.md|Customer Journey Research]]
- [[rules/research-market-segmentation-research.md|Market Segmentation Research]]
- [[rules/research-marketing-research-insights.md|MARKETING RESEARCH & INSIGHTS]]
- [[rules/research-research-methods.md|Research Methods]]

### Go-To-Market Strategy (`gtm-*`)
- [[rules/gtm-go-to-market-strategy.md|GO-TO-MARKET STRATEGY]]
- [[rules/gtm-gtm-framework.md|GTM Framework]]
- [[rules/gtm-launch-sequencing.md|Launch Sequencing]]
- [[rules/gtm-market-entry-strategies.md|Market Entry Strategies]]

### Key Marketing Formulas & Metrics (`formulas-*`)
- [[rules/formulas-attribution-analytics-metrics.md|Attribution & Analytics Metrics]]
- [[rules/formulas-financial-metrics.md|Financial Metrics]]
- [[rules/formulas-marketing-metrics.md|Marketing Metrics]]

## Usage

1. **Scan this SKILL.md** to identify relevant sections
2. **Read `rules/_sections.md`** for the full index with impact levels
3. **Load specific rule files** from `rules/` directory as needed
4. Each rule file is self-contained with one concept, examples, and formulas