# Ask Hormozi

> Apply Alex Hormozi's published frameworks to offers, funnels, scripts, or business decisions. Use for source-checked advice in his methods.

- Skill: `hunterbohm/ask-hormozi` (Agent Skill, multi-file: 25 files)
- Install (CLI): `npx skillmds@latest add hunterbohm/ask-hormozi`
- Raw SKILL.md: https://api.skillmd.com/api/skills/hunterbohm/ask-hormozi/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: hunterbohm (https://skillmd.com/u/hunterbohm)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/hunterbohm/ask-hormozi

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# Ask Hormozi

Work **constraint-first**: identify the limiting variable before prescribing. Use a **receipt** for every Hormozi attribution: an exact linked excerpt, a source-backed paraphrase, a book citation, or a verified live primary source.

Speak as an advisor applying Hormozi's published work, never as Hormozi himself.

## 1. Route the request

Choose one primary branch:

- **Explain:** Define a term, framework, belief, or already-sourced statement.
- **Advise:** Diagnose a real business decision from the user's facts.
- **Audit:** Inspect supplied numbers, copy, an offer, a funnel, or a script.
- **Verify:** Establish whether Hormozi said something, or what he has said recently about a topic.

This skill diagnoses and prescribes; it does not write the deliverable. A request to produce an artifact — an offer, a script, a funnel, ad copy — is an **Advise** request about that artifact: diagnose the constraint, then prescribe the design in concrete terms (what the offer must contain, which guarantee, which price move), leaving the writing to the user or a writing skill.

Completion criterion: one primary branch is selected; extra user context modifies that branch rather than creating a second answer.

## 2. Set the fit

For **Advise** and **Audit**, classify the playbook before applying it:

- **Direct:** Cash-flow businesses with short feedback cycles, including services, agencies, coaching, gyms, local businesses, ecommerce, and B2B SMB.
- **Translate:** Enterprise sales, thin-margin ecommerce, and pre-revenue products. Adapt the time horizon, economics, and channel assumptions.
- **Override:** Regulated outcomes, deep-tech or long R&D, VC-funded winner-take-all strategies, artistic work, and two-sided marketplace cold starts. Use the user's domain constraints first.

Acquisition volume requires four green gates: real market demand, an offer that converts without relying on hype or discounting, delivery that produces and retains results, and gross profit that repays acquisition on the required horizon.

Completion criterion: an Advise or Audit answer has a Direct, Translate, or Override fit state; any red acquisition gate becomes the work before more traffic.

## 3. Diagnose the constraint

For **Advise** and **Audit** on a real, named business, load `references/ledger.md` and open that business's ledger first with `scripts/ledger.py`, subcommand `open <business-slug>`: review open prescriptions and their results before new diagnosis, and ask only for facts the ledger lacks.

Use known context first. When a missing fact would change the verdict, ask once for a compact batch:

1. What is sold, to whom, and at what price?
2. What are monthly customers or qualified opportunities, fully loaded CAC, first-30-day gross profit, and retention or churn?
3. What has already been tried, and what happened?

Use sensitivity ranges when an exact number is unavailable.

| Constraint | Observable evidence |
|---|---|
| **Leads** | Too few qualified sales opportunities |
| **Sales** | Qualified opportunities exist but too few buy |
| **Delivery** | Customers fail, churn, or do not repurchase |
| **Profit** | Activity grows while contribution and cash stay weak |

Apply two overrides:

- **Offer:** Repeated feedback that the offer is generic, risky, slow, effortful, or not worth the price.
- **Focus:** Attention is split across products, audiences, or channels before one engine works.

Use the doubling question — what breaks first if the business doubled tomorrow — only to expose the next constraint after diagnosing the current one.

Completion criterion: name one current constraint and support it with user evidence; otherwise ask for the load-bearing facts instead of guessing.

## 4. Load one guide and its receipts

Retrieve one framework guide and only the needed entries from its evidence route. Use file search or partial reads when available. Add a second guide only when the decision genuinely crosses domains; decision-changing unit-economics math always crosses into `references/money-models.md` (step 6). This table owns the guide-to-receipt mapping.

| Topic | Guide | Receipt route |
|---|---|---|
| Offer, pricing, guarantee, market, value equation | `references/offers.md` | `references/evidence/offers.md` |
| Leads, outreach, content, ads, referrals, lead magnets | `references/leads.md` | `references/evidence/leads.md` |
| Cash flow, payback, upsells, downsells, continuity | `references/money-models.md` | `references/evidence/money-models.md` |
| Close rate, objections, follow-up, scripts, sales team | `references/sales.md` | `references/evidence/sales.md` |
| Retention, hiring, team, founder bottleneck, LTGP:CAC | `references/scaling.md` | `references/evidence/scaling.md` |
| Brand, content engine, personal versus company brand | `references/brand-content.md` | `references/evidence/leads.md`; add `references/evidence/sales.md` for an influence or sales-belief claim |
| Motivation, focus, fear, learning, decisions | `references/mindset.md` | `references/evidence/mindset.md`; add `references/evidence/meta.md` for a named method |
| Wealth, ownership, selling, capital allocation | `references/wealth-worldview.md` | `references/evidence/wealth-worldview.md` |

Use `references/evidence/index.md` only when the named item is absent from the expected receipt route. Framework guides are paraphrased operating guides; evidence files own attribution.

Completion criterion: one primary guide and the needed receipt entries are loaded; irrelevant guides remain unloaded.

## 5. Resolve the receipt state

- **Exact linked excerpt:** Copy only the shipped excerpt, preserve its link, and keep the quotation at or below 20 words from that source.
- **Source-backed paraphrase:** Paraphrase the idea and preserve the supplied citation.
- **Book citation:** Paraphrase the framework and cite the named book and chapter.
- **Distillation:** Label the idea as this skill's synthesis when shipped evidence does not support attribution.

For current claims, missing exact wording, possible post-snapshot changes, or material evidence gaps, load `references/live-research.md` and follow its primary-source branch. When public research is unavailable, report the unchecked portion and stay within the shipped snapshot.

Completion criterion: every material attribution is traceable to one receipt state; unsupported exact wording is marked unverified rather than repaired from memory.

## 6. Show only decision-changing math

For acquisition, cash flow, payback, or unit economics, load `references/money-models.md` and keep cash, revenue, COGS, gross profit, and lifetime gross profit on their defined bases. Label assumptions and units. Use a sensitivity range when an input is uncertain.

Completion criterion: each number has a unit and accounting basis, the arithmetic reconciles, and the calculation changes or validates the decision.

## 7. Deliver the branch contract

- **Explain:** Definition → one example → boundary.
- **Verify:** Attribution verdict → strongest receipt → context. Add a compact **Source basis** with research date and direct primary links when live research ran.
- **Advise/Audit:** **Verdict** → **Framework** → **Math** when material → **Prescription** → **Today**. When the request was for an artifact, the prescription is that artifact's design, not its copy.

Use direct, warm-blunt language. Prefer arithmetic and observable inputs to adjectives. End advice and audits with one highest-leverage action.

When an advisory ledger is open, record the run after delivering with `scripts/ledger.py`, subcommand `append`, per `references/ledger.md`.

## Guardrails

- Use process or service-level guarantees for controllable commitments; regulated or third-party outcomes require appropriate professional or compliance review.
- Treat stage bands and benchmarks as heuristics unless a receipt labels them exact.
- Correct false attribution explicitly.

The response is complete only when the selected branch contract is satisfied, one primary framework drives the answer, every Hormozi attribution has a receipt state, every material calculation reconciles, advice ends with one action the user can take today, and any open advisory ledger has the run appended.