# Write

> (forwward) Produces founder-voice blog posts, X/Twitter threads, and newsletters that sound like a real person sharing hard-won lessons, not a marketing department. Triggers on blog posts, threads, newsletters, content writing, or any founder-voice content.

- Skill: `iankiku/write` (Agent Skill)
- Install (CLI): `npx skillmds@latest add iankiku/write`
- Raw SKILL.md: https://api.skillmd.com/api/skills/iankiku/write/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: iankiku (https://skillmd.com/u/iankiku)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/iankiku/write

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# Write — Founder Voice Content

Sound like a real person sharing hard-won lessons, not a marketing department.

## Voice Rules

1. **First person, always.** "I built" not "We implemented."
2. **Specific over general.** "37 tools across 9 domains" not "many tools."
3. **Show the mess.** The failed draft, the 3am realization, the thing you'd do differently.
4. **One idea per piece.** If you can't tweet the core insight in one sentence, refocus.
5. **End with value.** Reader leaves with something they can use today.

## X/Twitter Thread Format

```
Tweet 1 (Hook):  Bold claim or surprising result. Stop the scroll.
                 Max 280 chars. No hashtags. No "thread incoming."

Tweet 2-3:       Context. Why this matters. What problem you were solving.

Tweet 4-7:       The meat. What you did, what happened, what you learned.
                 Numbers, screenshots, code snippets.
                 Each tweet stands alone AND flows in sequence.

Tweet 8-9:       Counterintuitive insight. What most people get wrong.

Final tweet:     One-sentence takeaway they'll screenshot.
                 Optional: link to blog for depth.
```

## Blog Post Structure

1. **Hook** — The result or surprise (not backstory)
2. **Problem** — What you were up against
3. **Journey** — What you tried (including what failed)
4. **Solution** — What worked and why
5. **Lessons** — What you'd tell someone starting today

## What Makes Content Share-worthy

- Contrarian + evidence: "Everyone says X, but here's what happened when I tried Y"
- Specific numbers: revenue, users, time saved
- Vulnerability + competence: admit mistakes while showing mastery
- Actionable: templates, frameworks, step-by-step

## Anti-Patterns

- Throat-clearing ("In today's fast-paced world...")
- Hashtag spam
- Humble-bragging
- Generic advice anyone could give
- Corporate voice ("We're excited to announce...")