# Marketing Ads Skills

> Marketing OS - AI Agent System

- Skill: `ideola-ai/marketing-ads-skills` (Agent Skill, multi-file: 8 files)
- Install (CLI): `npx skillmds@latest add ideola-ai/marketing-ads-skills`
- Raw SKILL.md: https://api.skillmd.com/api/skills/ideola-ai/marketing-ads-skills/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: ideola-ai (https://skillmd.com/u/ideola-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/ideola-ai/marketing-ads-skills

---


# Marketing OS - AI Agent System

Complete integrated AI agent system for content marketing workflow - from research brief, content planning, asset creation, campaign planning, to performance auditing.

## Overview

Marketing OS is a collection of 5 specialized AI skills that work independently but connect through outputs that become inputs for other agents. This creates a seamless workflow from strategy to execution to optimization.

## Workflow

```
brand voice → social-media-brief → content-plan → content-creation
                                          ↓
                                        campaign
                                          ↓
                                      ads-audit
```

## Included Skills

### 1. `/brief` - Social Media Brief Research

Creates comprehensive social media content briefs with research-backed strategy.

**Use when:**
- Creating content brief
- Developing social media strategy
- Researching content foundation
- "buat brief", "brief social media", "content strategy"

**Output:**
- Audience profile (demographics, psychographics, pain points)
- Platform-specific guidelines
- Content angles (3-5 variations)
- Key messages per angle
- Visual direction

### 2. `/content-plan` - Content Calendar & Task Planning

Creates content calendars and organizes tasks in ClickUp based on brief outputs.

**Use when:**
- Creating content plan
- Building content calendar
- Scheduling posts
- "content plan", "jadwal konten", "content calendar"

**Output:**
- Weekly content structure
- Content pillars (3-5)
- Content queue table
- ClickUp tasks (auto-created via MCP)

### 3. `/content-create` - Content Creation Assistant

Generates ready-to-publish social media content with copy and visual direction.

**Use when:**
- Creating content assets
- Writing captions
- Making posts
- "buat konten", "content create", "buat caption"

**Output:**
- Copy/Script ready to use
- Visual direction for designer
- Metadata (hashtags, alt text, CTA)

### 4. `/campaign` - Ad Campaign Planning

Designs comprehensive ad campaigns with strategy, angles, and creative briefs.

**Use when:**
- Creating ad campaign
- Planning paid media strategy
- "campaign planning", "ads strategy", "iklan"

**Output:**
- Campaign architecture
- Audience segmentation
- 5-7 creative angles
- Ad specifications by platform
- Testing framework
- Measurement plan

### 5. `/ads-audit` - Ads Campaign Audit

Comprehensive ad campaign audit with platform-specific analysis and optimization recommendations.

**Commands:**
- `/ads audit` - Full multi-platform audit
- `/ads google` - Google Ads analysis
- `/ads meta` - Meta Ads analysis
- `/ads youtube` - YouTube Ads analysis
- `/ads linkedin` - LinkedIn Ads analysis
- `/ads tiktok` - TikTok Ads analysis
- `/ads microsoft` - Microsoft/Bing Ads analysis
- `/ads creative` - Creative quality audit
- `/ads landing` - Landing page audit
- `/ads budget` - Budget & bidding review

**Use when:**
- Auditing existing ad campaigns
- Analyzing ad performance
- Identifying optimization opportunities
- "audit ads", "ad review", "performance audit"

**Output:**
- Performance analysis vs. benchmarks
- Issue identification (creative, targeting, budget)
- Optimization recommendations
- A/B test ideas
- Prioritized action plan

## Complete Workflow Example

```bash
# Step 1: Create brief
/brief

# Step 2: Plan content with brief output
/content-plan

# Step 3: Create specific content
/content-create

# Step 4: (Optional) Create campaign strategy
/campaign

# Step 5: Audit and optimize existing campaigns
/ads audit

# Step 6: (Optional) Platform-specific audit
/ads google | /ads meta | /ads youtube | etc.
```

## Installation

To use these skills in your project:

```bash
# Clone the repository
git clone https://github.com/wahyudesu/marketing-os.git

# Copy skills to your project
cp -r marketing-os/.claude/skills/* your-project/.claude/skills/
```

## Skill Structure

```
.claude/skills/
├── brief/                    # /brief - Social media brief research
│   └── SKILL.md
├── content-plan/             # /content-plan - Calendar + ClickUp tasks
│   └── SKILL.md
├── content-create/           # /content-create - Content asset creation
│   ├── SKILL.md
│   └── rules/
│       ├── formats.md        # Format specifications
│       ├── copywriting.md    # Hook formulas, CTA templates
│       ├── visuals.md        # Visual direction guidelines
│       └── platforms/
│           ├── instagram.md  # Instagram-specific guidelines
│           ├── tiktok.md     # TikTok-specific guidelines
│           ├── linkedin.md   # LinkedIn-specific guidelines
│           └── twitter.md    # Twitter/X-specific guidelines
├── campaign/                 # /campaign - Ad campaign planning
│   ├── SKILL.md
│   └── rules/
│       ├── architecture.md   # Campaign structure frameworks
│       ├── audience.md       # Targeting strategies
│       ├── creative.md       # Ad creative frameworks
│       ├── testing.md        # A/B testing strategies
│       └── measurement.md    # KPI and analytics setup
└── ads-audit/               # /ads-audit - Comprehensive ads audit
    ├── SKILL.md
    ├── rules/               # Workflow & diagnosis procedures (low freedom)
    │   ├── workflow.md    # Step-by-step audit process
    │   ├── diagnosis.md   # Root cause identification
    │   └── priority.md    # Prioritization framework
    └── references/          # Platform guides & data (high freedom)
        ├── benchmarks.md    # Industry KPI benchmarks
        ├── testing.md        # A/B testing frameworks
        ├── checklist.md      # Complete audit checklist
        ├── google.md        # Google Ads specific guide
        ├── meta.md          # Meta Ads specific guide
        ├── youtube.md        # YouTube Ads specific guide
        ├── linkedin.md      # LinkedIn Ads specific guide
        ├── tiktok.md        # TikTok Ads specific guide
        ├── microsoft.md      # Microsoft Ads specific guide
        ├── creative.md       # Creative audit framework
        ├── landing.md       # Landing page audit framework
        └── budget.md        # Budget & bidding framework
```

## Best Practices

1. **Start with brief** - Everything flows from audience insights
2. **Use outputs as inputs** - Each skill's output becomes input for the next
3. **Platform-native** - Adapt content for each platform's unique format
4. **Iterate quickly** - Test and refine based on performance

## Contributing

Found a way to improve a skill? Have a new skill to suggest? PRs and issues welcome!

See [CONTRIBUTING.md](CONTRIBUTING.md) for guidelines on adding or improving skills.

## License

MIT License - see LICENSE file for details