# Content Strategy

> Use when planning or drafting content grounded in customer stories, founder lessons, proof, examples, artifacts, or a clear point of view.

- Skill: `infinite-labs-ai/content-strategy` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add infinite-labs-ai/content-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/infinite-labs-ai/content-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: Infinite-Labs-AI (https://skillmd.com/u/infinite-labs-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/infinite-labs-ai/content-strategy

---


# Content Strategy

Turn real customer stories, founder lessons, and proof into useful content angles.

## Refuse Empty Authority

Do not invent customers, quotes, metrics, screenshots, or lived experience. If the user has no story or proof, ask for source material or recommend a different topic.

Useful source material:

- Customer situation.
- Internal decision.
- Failed experiment.
- Support ticket pattern.
- Data point.
- Screenshot or artifact.
- Before/after result.
- Strong opinion backed by experience.

## Find The Story

Before outlining, identify:

- **Scene:** where the reader enters.
- **Stakes:** what could be lost, wasted, delayed, or misunderstood.
- **Turn:** the moment the obvious answer stopped working.
- **Evidence:** the artifact, quote, number, screenshot, or observation that carries the story.
- **Reader shift:** what the reader should believe or do differently after reading.

If the spine is weak, ask one focused follow-up.

## Choose The Shape

Pick one:

- **Decision memo:** why we chose A over B.
- **Teardown:** what the artifact reveals.
- **Field note:** pattern observed across customers.
- **Postmortem:** what failed and what changed.
- **Transfer memo:** steps derived from a real case.
- **Opinion with receipts:** contrarian claim plus proof.

Avoid listicles unless the list comes from a specific dataset or repeated fieldwork.

## Output

```text
Content angle:
[specific angle]

Narrative spine:
Scene:
Stakes:
Turn:
Evidence:
Reader shift:

Best format:
[shape] because [reason]

Headline options:
1. [specific]
2. [specific]
3. [specific]

Outline:
1. Opening scene
2. What most people assume
3. What actually happened
4. Evidence and analysis
5. Transferable lesson
6. CTA or next step

Missing proof:
- [what to gather before publishing]
```