# Creative Brief

> Use when planning ad creative, social posts, launch videos, product demos, thumbnails, images, carousels, UGC concepts, creator briefs, or campaign assets.

- Skill: `infinite-labs-ai/creative-brief` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add infinite-labs-ai/creative-brief`
- Raw SKILL.md: https://api.skillmd.com/api/skills/infinite-labs-ai/creative-brief/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Infinite-Labs-AI (https://skillmd.com/u/infinite-labs-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/infinite-labs-ai/creative-brief

---


# Creative Brief

Turn the campaign strategy into a practical brief for ads, social creative, videos, images, or creator content.

## Gather The Strategy

Identify:

- Audience and awareness level.
- Channel and placement.
- Offer or product.
- Desired action.
- Core promise.
- Proof or demonstration.
- Brand constraints.
- Production constraints: format, duration, dimensions, assets, budget, deadline.

If the strategy is unclear, create the minimum brief first instead of generating random concepts.

## Inventory Source Material

List what can be shown:

- Product screens, product shots, packaging, app flows, demos.
- Customer proof, reviews, UGC, before/after, benchmark, quote.
- Founder or creator footage.
- Brand assets and mandatory disclaimers.
- Claims that need substantiation.
- Missing assets that would weaken execution.

## Develop Concepts

Each concept must specify:

- Hook.
- Visual opening.
- Product or proof moment.
- Narrative beat.
- CTA.
- Format requirements.
- What to test against other concepts.
- Source assets needed.
- Claim/compliance risk.

Vary concepts by angle, not just wording:

- Pain scene.
- Before/after.
- Myth correction.
- Demo-first.
- Customer proof.
- Comparison.
- Founder POV.
- Unexpected use case.

## Production Handoff

Give concrete asset direction:

- Frame or scene list.
- On-screen text.
- Voiceover or caption direction.
- Product shots or screenshots.
- Required claims and disclaimers.
- Variants for platform cropping.
- Editing or generation instructions.
- What must stay constant across variants.

Avoid vague prompts like "modern, clean, engaging." Name the subject, action, setting, composition, and proof moment.

## Output

```text
Creative brief:
Audience:
Channel:
Placement:
Promise:
Proof:
CTA:

Source inventory:
- Available:
- Missing:
- Claim risks:

Concepts:
1. [concept name]
   Hook:
   Opening visual:
   Beats:
   Asset requirements:
   Test variable:
   Claim/compliance note:

Production spec:
- Format:
- Length/dimensions:
- Visual style:
- Text overlays:
- Required assets:

Creative test matrix:
| Concept | Angle | Hypothesis | Success metric |
```