# Distribution Plan

> Use when planning social, community, PR, founder-led content, newsletters, audience building, or recurring distribution between launches.

- Skill: `infinite-labs-ai/distribution-plan` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add infinite-labs-ai/distribution-plan`
- Raw SKILL.md: https://api.skillmd.com/api/skills/infinite-labs-ai/distribution-plan/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: Infinite-Labs-AI (https://skillmd.com/u/infinite-labs-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/infinite-labs-ai/distribution-plan

---


# Distribution Plan

Create a repeatable plan for turning company activity into posts, newsletters, community updates, PR angles, and partner promotion.

## Start With Source Material

Find what the team can repeatedly talk about:

- Customer stories.
- Product changes.
- Founder opinions.
- Data or benchmarks.
- Behind-the-scenes decisions.
- Competitive lessons.
- Community questions.
- Support patterns.
- Partner or customer wins.

If there is no source material, plan collection habits before a posting schedule.

## Choose Channels And Formats

Route source material by job:

- **Proof:** customer result, product usage, revenue, benchmark, review.
- **Point of view:** founder belief, market shift, mistake, refusal.
- **Education:** workflow, teardown, checklist, answer to a repeated question.
- **Progress:** ship note, changelog, behind-the-scenes decision.
- **Conversation:** community question, comment thread, objection, trend.

Then choose surfaces by capacity and audience behavior. Do not schedule every channel. Pick the few the team can maintain.

## Design The Cadence

Define recurring slots:

- Weekly proof post.
- Customer lesson.
- Founder point of view.
- Product progress.
- Community answer.
- Partner amplification.
- Monthly narrative or report.

Each slot needs input source, owner, format, CTA, and reuse path.

## Output

```text
Distribution thesis:
[why this audience will keep paying attention]

Source routes:
| Source material | Route | Surface | Format | Owner | CTA |

This week:
1. [post/story]
2. [post/story]
3. [post/story]

Reuse map:
- [source] -> [formats]

Collection habits:
- [what to capture weekly]

Queue health:
- Starved source:
- Overused format:
- Channel at capacity:

Do not do:
- [channel or format to skip]
```