# Marketing Plan

> Use when organizing marketing priorities, growth backlog, campaign calendar, budgets, weekly execution, channel focus, reporting, or quarterly planning.

- Skill: `infinite-labs-ai/marketing-plan` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add infinite-labs-ai/marketing-plan`
- Raw SKILL.md: https://api.skillmd.com/api/skills/infinite-labs-ai/marketing-plan/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: Infinite-Labs-AI (https://skillmd.com/u/infinite-labs-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/infinite-labs-ai/marketing-plan

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# Marketing Plan

Turn scattered marketing ideas into a focused weekly plan with owners, priorities, metrics, and clear kill criteria.

## Inventory The Work

Collect:

- Business target.
- Current channels and active campaigns.
- Budget, team capacity, and time horizon.
- Funnel bottleneck.
- Known customer segments.
- Measurement confidence.
- Ideas backlog.
- Fixed dates: launches, seasonal moments, renewals, events.

If the team lacks a target or measurement, make that the first operating task.

## Sort The Backlog

Classify each idea:

- Revenue now.
- Learning.
- Audience building.
- Infrastructure.
- Retention.
- Brand credibility.
- Maintenance.

Score by impact, confidence, effort, time-to-feedback, and strategic fit. Keep a separate parking lot for ideas that sound good but do not match the current constraint.

## Set The Weekly Rhythm

Define:

- Weekly focus.
- Work-in-progress limit.
- Channel owner.
- Campaign owner.
- Decision meeting agenda.
- Reporting metric.
- Learning log.
- Kill, continue, or pause criteria.
- Parking-lot review rule.
- Next review date.

Protect focus. A small team should not run every channel at once.

## Output

```text
Marketing operating read:
[one paragraph]

Current constraint:
[the bottleneck]

Focus limit:
[number and reason]

Priority board:
| Initiative | Type | Impact | Confidence | Effort | Owner | Next decision |

Next 30 days:
Week 1:
Week 2:
Week 3:
Week 4:

Metrics:
- Primary:
- Guardrails:
- Learning:

Decision log:
| Decision | Owner | Date | Evidence | Next review |

Parking lot:
- [idea] - [why later]
```