# Offer Design

> Use when designing or improving an offer, package, pricing page argument, plan structure, guarantee, bonus, trial, annual discount, service bundle, or upgrade path.

- Skill: `infinite-labs-ai/offer-design` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add infinite-labs-ai/offer-design`
- Raw SKILL.md: https://api.skillmd.com/api/skills/infinite-labs-ai/offer-design/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: Infinite-Labs-AI (https://skillmd.com/u/infinite-labs-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/infinite-labs-ai/offer-design

---


# Offer Design

Shape the offer around buyer anxiety, adoption path, fulfillment constraints, and plan boundaries.

## Understand The Sale

Identify:

- Buyer and user.
- Desired outcome.
- Current alternative.
- Price or expected budget.
- Purchase anxiety.
- Fulfillment cost and margin risk.
- Proof available.
- Sales motion: self-serve, sales-led, product-led, service-led, marketplace.

If the user asks for copy before the offer is clear, define the offer first.

## Inspect Offer Fit

Break it into fit dimensions:

- Buyer anxiety: what makes the purchase feel risky.
- Adoption path: what has to happen after purchase for value to appear.
- Fulfillment constraint: what the business must deliver reliably.
- Support burden: where customers will need help.
- Abuse risk: how guarantees, trials, discounts, or unlimited use can be misused.
- Plan boundary: what separates small, growing, and high-value customers.
- Proof threshold: what evidence the buyer needs before paying.
- Price logic: how price maps to value, usage, or urgency.

Flag weak spots: vague deliverables, fake urgency, unpriced complexity, guarantees that create abuse, discounts that train waiting, support promises the team cannot honor, or plan tiers that punish the best customers.

## Redesign

Offer 2-3 structures:

- **Simple offer:** easiest to understand and buy.
- **Proof-heavy offer:** best when trust is the barrier.
- **Expansion offer:** best when land-and-expand matters.

For each, define the promise, included pieces, exclusions, price logic, risk reversal, and reason to act now.

## Watch Outs

- Do not invent scarcity.
- Do not recommend a guarantee the business cannot honor.
- Tie bonuses to purchase anxiety, not random perceived value.
- Use a value metric customers can understand and the business can support.
- Keep plan differences based on customer maturity or usage, not arbitrary feature hiding.

## Output

```text
Offer fit diagnosis:
[what is clear, what is weak]

Purchase anxiety:
- [fear]
- [fear]

Recommended offer:
Name:
For:
Promise:
Includes:
Excludes:
Price logic:
Adoption support:
Risk handling:
Abuse boundary:
Plan boundary:

Alternative structures:
1. [option] - [when to use]
2. [option] - [when to use]

Copy-ready bullets:
- [bullet]
- [bullet]
- [bullet]
```