# Positioning

> Use when choosing or sharpening positioning for a product, feature, service, or startup, including differentiation, category, ICP, value proposition, and competitive angle.

- Skill: `infinite-labs-ai/positioning` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add infinite-labs-ai/positioning`
- Raw SKILL.md: https://api.skillmd.com/api/skills/infinite-labs-ai/positioning/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Infinite-Labs-AI (https://skillmd.com/u/infinite-labs-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/infinite-labs-ai/positioning

---


# Positioning

Find a clear position: who this is for, what problem it owns, and why it is different.

## Gather Context

Read existing product and market material first. If essential context is missing, ask for:

- Product capability and strongest current use case.
- Best customer or desired first customer.
- Main alternatives and the status quo.
- Proof already available.
- Business constraint: price point, sales motion, geography, compliance, founder appetite.

## Diagnose The Current Position

Name the current position in one sentence. Then test it:

- Is the customer specific enough to find?
- Is the pain urgent enough to act on?
- Is the alternative named?
- Is the product’s advantage provable?
- Would competitors be happy to say the same thing?

If the current angle is too broad, split it into smaller positioning options.

## Create Positioning Options

Create 3-5 positioning options. Each option must include:

- **Target:** a reachable customer group.
- **Moment:** when the need becomes active.
- **Enemy:** the current way they solve it.
- **Advantage:** what this product does better or differently.
- **Proof:** what can make the claim credible.
- **Tradeoff:** who this position excludes.

Prefer options based on behavior, urgency, data access, workflow ownership, distribution access, or regulatory pressure.

## Pick The Best Position

Score each option from 1-5 on:

- Reachability.
- Pain intensity.
- Competitive contrast.
- Proof strength.
- Revenue potential.
- Speed to test.

Recommend one lead position and one backup position. Do not pick a position only because it sounds large.

## Output

```text
Current position:
[one sentence]

Positioning options:
| Position | Target | Moment | Enemy | Advantage | Proof | Tradeoff | Score |

Recommended position:
[specific choice]

Core message:
[category or frame] for [customer] when [moment], replacing [alternative] with [advantage].

Why this wins first:
- [reason]
- [reason]
- [reason]

30-day validation:
1. [test]
2. [test]
3. [test]
```