# Sales Enablement

> Use when creating sales assets that help a buyer make the next decision: decks, one-pagers, demo notes, follow-ups, objection responses, proof packets, or champion material.

- Skill: `infinite-labs-ai/sales-enablement` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add infinite-labs-ai/sales-enablement`
- Raw SKILL.md: https://api.skillmd.com/api/skills/infinite-labs-ai/sales-enablement/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: Infinite-Labs-AI (https://skillmd.com/u/infinite-labs-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/infinite-labs-ai/sales-enablement

---


# Sales Enablement

Create sales material that helps a prospect, champion, or buying committee take the next step.

## Understand The Sales Moment

Identify:

- Buyer role and buying committee.
- Deal stage.
- Main question blocking progress.
- Decision the buyer must make next.
- Evidence the champion needs internally.
- Product promise and proof.
- Competitor or status quo.
- Sales motion and call length.
- Constraints: legal, compliance, claims, brand, pricing.

If the user asks for a deck or one-pager, clarify which decision the asset must unlock before writing it.

## Choose The Asset

Choose the asset by blocked decision, not by default collateral type:

- **Champion packet:** help an internal advocate explain the case.
- **Risk reversal note:** reduce legal, security, migration, or adoption fear.
- **Decision recap:** turn a call into agreed pain, proof, and next step.
- **Contrast sheet:** show tradeoffs against status quo or a named alternative.
- **Demo path:** show the shortest workflow that proves the promised outcome.
- **Economic note:** connect pain to cost, payback, or missed upside.

## Asset Rules

- Lead with the buyer’s situation, not company history.
- Use proof near the claim it supports.
- Keep technical detail as backup unless the buyer is technical.
- Name the internal audience: user, manager, finance, security, executive.
- Make the next step explicit.
- Flag claims that need legal, customer, or data approval.

## Output

```text
Deal momentum brief:
Buyer:
Stage:
Blocked decision:
Internal audience:
Asset to create:

Decision path:
1. Current belief:
2. Needed belief:
3. Proof required:
4. Internal risk:
5. Next commitment:

Asset draft:
[packet, recap, contrast sheet, demo beats, or email]

Decision support:
| Buyer concern | Evidence | Asset section |

Call notes:
- Discovery question:
- Demo moment:
- Follow-up CTA:
```