# SEO Strategy

> Use when planning SEO pages, content clusters, site architecture, comparison pages, programmatic pages, or search-driven acquisition.

- Skill: `infinite-labs-ai/seo-strategy` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add infinite-labs-ai/seo-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/infinite-labs-ai/seo-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Infinite-Labs-AI (https://skillmd.com/u/infinite-labs-ai)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/infinite-labs-ai/seo-strategy

---


# SEO Strategy

Plan SEO pages around real search intent, useful proof, and a clear conversion path.

## Intake

Use any supplied keywords, URLs, Search Console exports, competitor pages, product docs, or customer language. If no data exists, ask for the market, target customer, competitors, and 5-10 seed queries.

## Classify Intent

Group queries by the job behind them:

- Learn the problem.
- Compare options.
- Choose a vendor.
- Implement a workflow.
- Troubleshoot a failure.
- Calculate or estimate.
- Find a template, example, or tool.

Do not make a separate page for every keyword variation. Create pages for distinct intent.

## Make Page Decisions

For each page opportunity, define:

- Primary query job.
- Reader stage.
- SERP evidence: what current results reward.
- Decision: create, update, merge, redirect, or no-build.
- Best page type: guide, comparison, alternative, template, calculator, glossary, integration, use case, benchmark, migration, troubleshooting.
- Required proof: screenshots, data, examples, expert byline, customer story, product demo.
- Cannibalization risk.
- Internal links needed.
- Conversion path.

## Prioritize

Rank opportunities by:

- Business fit.
- Pain intensity.
- Ranking realism.
- Proof availability.
- Conversion proximity.
- Ability to produce something meaningfully better than existing results.

Avoid pages where the company has no evidence, no product fit, or no realistic way to be useful.

## Output

```text
Query decisions:
| Cluster | Query job | SERP evidence | Decision | Page type | Proof needed | CTA | Priority |

First 5 pages to create:
1. [page] - [why now]

Page brief:
URL:
Reader job:
Promise:
Sections:
Proof:
Cannibalization risk:
Internal links:
CTA:

Do not build:
- [query/page] - [reason]
```