# Go To Market

> Plan go-to-market (GTM) activities so launches reach the right users with the right message through the right channels. Use when preparing product launches, feature releases, pricing changes, or market entries.

- Skill: `itsual/go-to-market` (Agent Skill)
- Install (CLI): `npx skillmds@latest add itsual/go-to-market`
- Raw SKILL.md: https://api.skillmd.com/api/skills/itsual/go-to-market/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: itsual (https://skillmd.com/u/itsual)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/itsual/go-to-market

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# Go-to-Market

## Overview

GTM connects the product to the market. It aligns positioning, packaging, channels, enablement, and success metrics so that launch is more than a code deploy.

## When to Use

- New product or major feature launches
- Entry into a new segment or geography
- Pricing or packaging changes
- Repositioning efforts

## Core Components

- Target audience and use case focus
- Positioning and messaging
- Packaging and pricing (if relevant)
- Channel strategy (sales, self-serve, partners, product-led, etc.)
- Launch tiers and phased rollout plan
- Sales / support / CS enablement
- Success metrics and feedback loops

## Principles

- Start from the customer problem and buying context
- Align product, marketing, sales, and support early
- Prefer staged launches with learning over big-bang surprises
- Define what “launched” means operationally
- Close the loop with post-launch review

## Verification

- [ ] Target audience and message are clear
- [ ] Internal teams are enabled before external launch
- [ ] Success metrics and owners exist