# Landing Pages

> Design and write landing pages that convert targeted traffic through focused messaging, proof, and a clear call to action. Use when launching campaigns, capturing leads, or improving conversion on key entry pages.

- Skill: `itsual/landing-pages` (Agent Skill)
- Install (CLI): `npx skillmds@latest add itsual/landing-pages`
- Raw SKILL.md: https://api.skillmd.com/api/skills/itsual/landing-pages/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: itsual (https://skillmd.com/u/itsual)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/itsual/landing-pages

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# Landing Pages

## Overview

A landing page has one job: convert a specific visitor intent into a specific action. Everything on the page should serve that job.

## When to Use

- Paid campaign destinations
- Product or feature launch pages
- Lead capture and waitlists
- Event or webinar registration

## Core Structure

1. Headline aligned to traffic source intent
2. Supporting subhead / value clarity
3. Social proof and credibility
4. Benefits and how it works
5. Objection handling
6. Primary CTA (repeated as needed)
7. Secondary trust elements (FAQ, guarantees, logos)

## Principles

- Message match between ad/source and page
- One primary goal per page
- Above-the-fold clarity matters enormously
- Speed and mobile quality are conversion factors
- Test hypotheses; don’t redesign blindly

## Verification

- [ ] Visitor intent and page promise match
- [ ] CTA is obvious and repeated appropriately
- [ ] Proof is visible before the ask when trust is low