# Meddicc Qualification

> Apply MEDDICC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion, Competition) to qualify and advance complex deals. Use when selling into multi-stakeholder B2B deals that need rigorous qualification and deal control.

- Skill: `itsual/meddicc-qualification` (Agent Skill)
- Install (CLI): `npx skillmds@latest add itsual/meddicc-qualification`
- Raw SKILL.md: https://api.skillmd.com/api/skills/itsual/meddicc-qualification/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: itsual (https://skillmd.com/u/itsual)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/itsual/meddicc-qualification

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# MEDDICC Qualification

## Overview

MEDDICC is a qualification framework for complex B2B sales. It forces clarity on pain, value, power, process, and competition — reducing surprise losses late in the cycle.

## When to Use

- Enterprise and mid-market multi-threaded deals
- Pipeline reviews and deal inspection
- Coaching reps on deal rigor
- Improving forecast reliability

## Elements

- **Metrics** — quantified economic impact
- **Economic Buyer** — who owns budget and final yes
- **Decision Criteria** — formal and informal evaluation factors
- **Decision Process** — steps, timeline, and approvers
- **Identify Pain** — compelling reason to act
- **Champion** — internal seller with power and influence
- **Competition** — alternatives including status quo

## Principles

- Missing elements are risks, not paperwork
- Champions must have influence, not only enthusiasm
- Metrics turn features into business cases
- Revisit MEDDICC as deals evolve

## Verification

- [ ] Each element has evidence, not assumptions
- [ ] Gaps have explicit next-step plans
- [ ] Forecast confidence reflects MEDDICC completeness