# Press Release

> Write clear, newsworthy press releases that communicate announcements in a format journalists and stakeholders can quickly use. Use for product launches, funding announcements, partnerships, executive appointments, or other official news.

- Skill: `itsual/press-release` (Agent Skill)
- Install (CLI): `npx skillmds@latest add itsual/press-release`
- Raw SKILL.md: https://api.skillmd.com/api/skills/itsual/press-release/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: itsual (https://skillmd.com/u/itsual)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/itsual/press-release

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# Press Release

## Overview

A press release packages news so it can be understood and reused quickly. It should be factual, scannable, and written in inverted-pyramid style.

## When to Use

- Product or feature launches
- Funding or acquisition announcements
- Partnerships and major deals
- Executive appointments or organizational news
- Event announcements

## Standard Structure

1. Headline (and optional subheadline)
2. Dateline + opening paragraph (who, what, when, where, why)
3. Supporting details and context
4. Quotes from relevant spokespeople
5. Boilerplate about the organization
6. Media contact information

## Principles

- Put the news in the first paragraph
- Use concrete facts over hype
- Keep quotes substantive, not empty praise
- Write in third person
- Make it easy to copy and reuse

## Verification

- [ ] The core news is clear in the first 2–3 sentences
- [ ] Essential facts (who/what/when/where) are present
- [ ] Contact information is included
- [ ] Tone is professional and credible