# Product Discovery

> Run structured product discovery to reduce uncertainty about customer problems, solutions, and viability before heavy investment. Use when exploring new opportunities, validating ideas, or deciding whether to build, pivot, or kill a concept.

- Skill: `itsual/product-discovery` (Agent Skill)
- Install (CLI): `npx skillmds@latest add itsual/product-discovery`
- Raw SKILL.md: https://api.skillmd.com/api/skills/itsual/product-discovery/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Product & Planning
- Author: itsual (https://skillmd.com/u/itsual)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/itsual/product-discovery

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# Product Discovery

## Overview

Discovery is about learning fast and cheaply. The goal is to find evidence that a problem is worth solving and that a solution is desirable, feasible, and viable — before committing major resources.

## When to Use

- Early-stage ideas and opportunities
- Major feature or product bets
- When assumptions about users or value are untested
- Before committing to a full build

## Core Activities

- Problem framing and opportunity assessment
- Customer interviews and observational research
- Assumption mapping and riskiest-assumption tests
- Solution sketching and concept testing
- Prototype and experiment design
- Go / no-go or pivot recommendations

## Principles

- Fall in love with the problem, not the solution
- Test the riskiest assumptions first
- Prefer evidence over opinions
- Time-box discovery; avoid endless research
- Document what you learned and what remains uncertain

## Verification

- [ ] Key assumptions are listed and tested or explicitly accepted
- [ ] Evidence is tied to a clear recommendation
- [ ] Discovery outcomes influence the roadmap or decision