# Product Strategy

> Define and refine product strategy that connects vision, target users, value proposition, and business goals into a coherent direction. Use when setting product direction, evaluating strategic options, writing strategy docs, or aligning teams on where the product is going and why.

- Skill: `itsual/product-strategy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add itsual/product-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/itsual/product-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: itsual (https://skillmd.com/u/itsual)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/itsual/product-strategy

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# Product Strategy

## Overview

Product strategy answers: Who are we serving, what value do we create, how do we win, and how does that create business value? It is the bridge between company strategy and the roadmap.

## When to Use

- Defining or refreshing product direction
- Evaluating major bets or pivots
- Aligning leadership and teams on priorities
- Writing strategy narratives or strategy memos

## Core Elements

- Vision and strategic intent
- Target customer / segment and their jobs-to-be-done
- Value proposition and differentiation
- Business model and success metrics
- Key bets and non-goals
- Constraints and strategic trade-offs

## Principles

- Strategy is choice — explicitly state what you will *not* do
- Anchor in customer value and business outcomes, not features
- Make the logic falsifiable; good strategy can be proven wrong
- Keep it short enough that people actually use it
- Revisit when evidence or context changes significantly

## Verification

- [ ] A new team member can explain the strategy in a few sentences
- [ ] Trade-offs and non-goals are explicit
- [ ] Success metrics are defined at the strategic level