# Proposal Writing

> Write clear, persuasive business or project proposals that state the problem, proposed solution, value, approach, and ask. Use when creating client proposals, project proposals, RFP responses, internal business cases, or similar persuasive documents.

- Skill: `itsual/proposal-writing` (Agent Skill)
- Install (CLI): `npx skillmds@latest add itsual/proposal-writing`
- Raw SKILL.md: https://api.skillmd.com/api/skills/itsual/proposal-writing/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: itsual (https://skillmd.com/u/itsual)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/itsual/proposal-writing

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# Proposal Writing

## Overview

A strong proposal makes it easy for the decision-maker to say yes. It focuses on their problem and the value of the solution, not on how clever the proposer is.

## When to Use

- Client or commercial proposals
- Internal project or funding proposals
- RFP / RFI responses
- Partnership or collaboration proposals

## Recommended Structure

1. Executive summary / opportunity overview
2. Understanding of the problem / need
3. Proposed solution and approach
4. Scope, deliverables, and timeline
5. Team / capabilities (only as relevant)
6. Investment / pricing
7. Why us / differentiation
8. Next steps and call to action
9. Appendix (detailed plans, case studies, terms)

## Principles

- Lead with the client’s problem and desired outcome
- Make the value and ROI as concrete as possible
- Be explicit about scope boundaries and assumptions
- Keep the main body scannable; put detail in appendices
- End with a clear, low-friction next step

## Verification

- [ ] A busy reader can understand the offer and the ask in under 2 minutes
- [ ] Problem → solution → value logic is clear
- [ ] Scope and commercial terms are unambiguous
- [ ] Next step is obvious