# Sales Strategy

> Define sales strategy — target segments, motions, capacity, and goals — that aligns with product, marketing, and revenue targets. Use when designing go-to-market sales motions, choosing PLG vs sales-led balance, or planning sales org structure.

- Skill: `itsual/sales-strategy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add itsual/sales-strategy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/itsual/sales-strategy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: itsual (https://skillmd.com/u/itsual)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/itsual/sales-strategy

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# Sales Strategy

## Overview

Sales strategy decides who you sell to, how you sell, and with what resources. It connects ICP, motion design, capacity planning, and revenue goals into an executable system.

## When to Use

- Designing or redesigning sales motions
- Choosing self-serve vs sales-assisted vs enterprise paths
- Planning headcount, territories, and quotas
- Aligning sales with product packaging and marketing demand

## Core Elements

- ICP and segment prioritization
- Motion design (inbound, outbound, PLG-assist, partner)
- Average deal size, cycle length, and win rates by segment
- Capacity model and quota design
- Coverage of the funnel from lead to close
- Feedback loops to product and marketing

## Principles

- Strategy should match how buyers actually buy
- Don’t force enterprise process onto transactional deals (or vice versa)
- Capacity math must be honest about ramp and attainment
- Sales strategy without ICP clarity becomes spray-and-pray

## Verification

- [ ] Target segments and motions are explicit
- [ ] Economics (ACV, cycle, win rate) underpin the plan
- [ ] Sales, marketing, and product share definitions of success