# SEO

> Improve organic search visibility through technical health, content relevance, and authority — aligned with real user intent. Use when growing organic traffic, fixing search performance, or planning SEO-informed content and site structure.

- Skill: `itsual/seo` (Agent Skill)
- Install (CLI): `npx skillmds@latest add itsual/seo`
- Raw SKILL.md: https://api.skillmd.com/api/skills/itsual/seo/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: itsual (https://skillmd.com/u/itsual)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/itsual/seo

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# SEO

## Overview

SEO connects people searching for solutions with your content and product. Sustainable SEO balances technical foundations, intent-matched content, and earned authority.

## When to Use

- Growing organic acquisition
- Launching or restructuring content hubs
- Diagnosing traffic declines
- Aligning product pages with search demand

## Core Pillars

- **Technical** — crawlability, speed, indexation, structured data
- **Content** — intent match, depth, clarity, freshness
- **Authority** — links, brand mentions, trust signals
- **Experience** — UX signals that support engagement and conversion

## Principles

- Search intent > keyword density
- Don’t build pages only for bots
- Cannibalization and thin content destroy efficiency
- SEO and content strategy should be one system
- Measure rankings, traffic quality, and conversions — not rankings alone

## Verification

- [ ] Priority pages are indexable and fast
- [ ] Content matches the intent of target queries
- [ ] Organic performance is tracked to business outcomes