# Market Intel > Research and deliver structured intelligence on competitors, contracts, tenders, and market movements relevant to a large infrastructure services enterprise's business. - Skill: `jiplet/market-intel` (Agent Skill) - Install (CLI): `npx skillmds@latest add jiplet/market-intel` - Raw SKILL.md: https://api.skillmd.com/api/skills/jiplet/market-intel/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Research & Search - Author: Jiplet (https://skillmd.com/u/jiplet) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/jiplet/market-intel --- # Skill: Market Intelligence ## When to Invoke - "who won [contract/tender]", "what's [competitor] doing", "market intel on [topic]" - "competitor analysis", "contract award", "tender intelligence", "work-winning" - When Jacob names a competitor (Broadspectrum, Downer, Spotless, UGL, Programmed, Serco, Sodexo, Transdev, John Holland) or a specific contract/tender - "what are we competing against", "market update", "pipeline intel" --- ## Step 1 — Classify the Request Identify which mode applies before researching: | Mode | Description | |---|---| | **Competitor profile** | Deep dive on a specific company | | **Contract/tender intel** | Specific contract award or upcoming tender | | **Market scan** | Broader sector or industry update | | **Work-winning context** | Intelligence to support a bid or client conversation | If the request spans more than one mode, note it and structure the output accordingly. --- ## Step 2 — Research Always search the web. Cover these sources: - **ASX announcements & investor docs** — for listed entities: DOW, CIMIC, Ferrovial, PERSOL Holdings - **Tender portals** — AusTender (Commonwealth), Buy NSW, Tenders VIC, QTenders, SA Tenders, WA Buy, NZ GETS - **Industry publications** — Infrastructure Magazine, Utility Magazine, Roads Australia, AMCA, Defence Connect, The Fifth Estate - **News & press** — Company newsrooms, AFR, The Australian, Reuters, LinkedIn announcements - **Government budgets and policy** — Infrastructure Australia pipeline, NDIS/defence budget statements, state infrastructure plans - **Contract registers** — where agencies publish awarded contracts publicly Search broadly first, then drill into specifics. Note the date of each source. --- ## Step 3 — Structure the Output ### Competitor Profile | Section | Content | |---|---| | Company snapshot | Revenue, headcount, sectors, ownership structure (listed/private/subsidiary) | | Recent wins | Contract awards in the last 12 months — values where disclosed | | Recent losses | Contracts lost, not renewed, or retendered | | Strategic moves | M&A activity, restructures, leadership changes, new market entries or exits | | Relevance to the enterprise | Where they compete head-to-head; where they don't | | Strengths / Vulnerabilities | What they do well; where the enterprise has a credible advantage | ### Contract / Tender Intel | Section | Content | |---|---| | Contract details | Name, client, estimated value, duration, scope of services, location | | Award details | Winner, award date, any public commentary from client or awardee | | Known bidders | Entities known to have bid (from news, announcements, or market intelligence) | | Scope analysis | Services in scope, sectors covered, geographic footprint | | Enterprise relevance | Whether the enterprise bid, could have bid, or should track the renewal | | Comparable contracts | Similar contracts the enterprise holds or adjacent opportunities in the pipeline | ### Market Scan | Section | Content | |---|---| | Key movements | Contract awards, M&A, leadership changes, regulatory changes in last 90 days | | Pipeline | Known upcoming tenders, contract renewals, or government procurement events | | Trends | Pricing direction, consolidation signals, technology adoption, policy changes | | Enterprise implications | What this means for positioning, strategy, or specific business units | ### Work-Winning Context Lead with: what does the client care about, who else is likely bidding, and what is the enterprise's differentiated position. End with a recommended angle or emphasis for the bid narrative. --- ## Step 4 — Deliver ### In-Conversation (default) Present the full structured output in markdown. Always include: - Source citations (URL or publication + date) for every material claim - "As at [date]" flag on time-sensitive intelligence - A **"So what"** closing paragraph: what the enterprise should do with this information ### Document Output (if Jacob requests) Generate a Word document using python-docx (NOT docx-js — it won't open in Word for Mac). ``` Save to: 4 - Projects/[topic-kebab]/[YYMMDD]_Market_Intel_[Subject].docx ``` Use the venv at `/.venv` and inline heredoc via Bash. Structure: cover page → executive summary → sections per the relevant output format above → sources appendix. --- ## Company Context (Reference) | Field | Detail | |---|---| | Company | A large ASX-listed infrastructure services enterprise | | Revenue | ~$6B AUD | | Sectors | Defence & Social Infrastructure, Telecommunications, Transport, Infrastructure Services | | Key competitors | Broadspectrum (Ferrovial), Downer (DOW), Spotless (Downer sub), UGL (CIMIC), Programmed (PERSOL), Sodexo, Serco, Transdev, John Holland | | Key clients | Department of Defence, a national network client, a telco client, state transport agencies, water utilities | | Geography | Australia and New Zealand | | Currency | AUD | | Brand | Brand-adaptable output (bring your own theme) | --- ## Rules - **Cite every claim.** URL, publication name, and date. No exceptions. - **Never fabricate** contract values, award details, or bid outcomes. If not publicly available: "not disclosed" or "not confirmed." - **Distinguish confirmed vs. speculated.** Label rumours or inferred intelligence explicitly. - **Flag staleness.** If a source is older than 90 days, note it. - **Be specific about action.** End every output with what the enterprise should DO, not just what the market IS doing. - **Tone:** Analyst-grade. Direct. No padding, no hedging unless uncertainty is genuine.