# Post Booking Sms > Writes a complete post-booking pre-call SMS sequence for a high-ticket info product or coaching offer. This is strictly the SMS touchpoints for the window between when a lead books a call and when the call happens. Trigger this skill whenever the user says anything like "write the SMS sequence", "text messages for [client]", "post-booking texts", "SMS reminders for the call", "build the text workflow for [client]", or any variation of creating SMS/text message content for booked leads. Do NOT use for speed-to-lead (post-application) outreach or general nurture — this is exclusively the post-booking window. Always check for the client brief before writing. - Skill: `jlindstrom21/post-booking-sms` (Agent Skill) - Install (CLI): `npx skillmds@latest add jlindstrom21/post-booking-sms` - Raw SKILL.md: https://api.skillmd.com/api/skills/jlindstrom21/post-booking-sms/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Productivity - Author: jlindstrom21 (https://skillmd.com/u/jlindstrom21) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/jlindstrom21/post-booking-sms --- # Post-Booking SMS Sequence This skill produces a complete SMS-only sequence for the window between a lead booking a call and the call itself. SMS and email play fundamentally different roles — do not combine them or treat SMS as a shorter version of email. **SMS is not for delivering content. SMS is for controlling attention, building rapport, and eliminating last-minute friction.** Email educates. SMS creates presence. ## Step 0: Load the Direct Response Copy Foundation **Before writing any message, read the Direct Response Copy skill:** ``` skills/direct-response-copy/SKILL.md ``` SMS applies a constrained form of the same principles. In particular: - **Opening lines section** → Every SMS opens with a first sentence that earns the read. No corporate openers. - **Internet-native voice markers** → SMS tone MUST feel human. These markers are the difference between a text that feels real and one that feels automated. - **Curiosity gaps** → Morning-of SMS uses a strategic question that creates engagement before the call. - **AI tells** → Apply the full checklist. In SMS, AI tells are even more obvious — one flagged phrase kills trust instantly. - **CTA principles** → Every SMS that asks for action has a clear, frictionless next step. No vague closes. Note: The long-form frameworks (pain quantification, So What? chain, founder story) live in the email sequence — not here. Keep SMS focused on presence and rapport. If a message is approaching 3 sentences of content, it belongs in email. --- ## Core Principles **Why SMS is distinct from email in this sequence:** - SMS open rate: ~98%, read within 3 minutes - Email open rate: ~25–45% in this window - SMS tone must be conversational — it arrives in the same place as texts from friends and family. Anything that reads like marketing copy kills trust immediately. - SMS does one thing per message. Never two. - The setter or closer's name and personality should come through. These are not automated blasts — they should feel like texts from a real person on the team. **Jeremy Haynes' finding:** Multi-channel (email + SMS + calendar reminder) reduces no-shows from 34% to 12%. SMS alone is responsible for the largest portion of that reduction because it reaches people where email doesn't. **Timing data:** Sending texts at 6 PM results in 41% higher confirmation rates than texts sent at noon. Schedule evening texts where possible. --- ## Step 1: Check the Client Brief Before writing, read the client's brief at: ``` clients/[Client Name]/client_brief.md ``` You need: niche, offer, program name, tone, and the setter/closer's name (or use a placeholder). If the brief is missing, ask the user to fill it in first. --- ## Step 2: Write the Sequence ### SMS 1 — Booking Confirmation (send within 5–10 minutes of booking) **Job:** Acknowledge the booking. Make it feel personal, not automated. Template: ``` Hey [First Name]! It's [Setter Name] from [Brand]. Just saw your booking come through for [day] at [time] — locked in 🔒 Really looking forward to it. Check your email, I sent you a few things to look at before we connect. See you [day]! 👊 ``` Rules: - Opener is warm and personal, not corporate - Acknowledge the specific day and time — specificity signals a real human sent this - Point them to the email sequence — these two channels work together - Keep it under 160 characters if possible (one SMS segment) - Emoji use should match the client's brand tone (trading: use sparingly; lifestyle: more natural) --- ### SMS 2 — Day Before the Call (send at 6–7 PM the evening before) **Job:** Keep excitement high. Remove any doubt that the call is happening. Template: ``` Hey [First Name] — [Setter Name] here. Just a reminder we're on tomorrow at [time]. Check your email tonight — sent you something good. See you then! 🙌 ``` Rules: - Evening timing is deliberate (41% higher confirmation rate vs. midday) - Reference the email — creates a multi-channel reinforcement loop - Do not include the call link here — save that for the reminder messages - Keep it casual. This is the "friend reminding you about tomorrow" text. --- ### SMS 3 — Morning of the Call (send at 8–9 AM) **Job:** Confirm they're showing up. Surface any last-minute issues early. Template: ``` Morning [First Name]! We're on later today at [time]. Quick question before we connect — [insert a simple, relevant question tied to their goal or situation, e.g., "are you still trading your own account, or have you looked into funded programs at all?"]. See you soon! ``` Rules: - The question is strategic, not filler. It keeps them engaged and thinking about the topic. It also gives the closer intel before the call. - Ask something that has a short, easy answer — not a big question - This message should feel like prep, not a reminder - Do not include the link yet — save that for the 1-hour and 5-minute messages --- ### SMS 4 — 1 Hour Before the Call **Job:** Surface any last-minute scheduling conflicts. Get confirmation they're coming. Template: ``` Hey [First Name] — [Setter Name] here. We're on in 1 hour at [time]. Here's your link: [Call Link]. Reply if anything comes up. See you soon! 🚀 ``` Rules: - This is the first message that includes the call link - Keep it extremely short — they're preparing for the call, not reading - The reply invitation is intentional — if they're going to no-show, you want to know now so you can recover or reschedule - Do not add content or value here — this is pure logistics --- ### SMS 5 — 5–10 Minutes Before the Call **Job:** Final push. Last frictionless path to joining. Template: ``` [First Name] — jumping on in 5. Here's your link one more time: [Call Link]. 👊 ``` Rules: - As short as possible - Name only, no greeting — at this point the rapport is established - Repeat the link even though you sent it an hour ago — people lose links, especially on mobile - No emojis except one punctuation emoji max — keep the energy focused --- ## Step 3: No-Show Recovery SMS When a lead misses the call, fire two recovery texts: **Recovery SMS 1 — 5–10 minutes after the missed call** ``` Hey [First Name] — looks like we missed each other just now. No worries, things come up. Want to grab another time this week? [Calendly Link] ``` Rules: Zero guilt, zero frustration. One link. One question. Keep it easy to respond to. **Recovery SMS 2 — Next day (if not rebooked)** ``` [First Name] — [Setter Name] again. Still have a spot open for you this week. [Calendly Link]. Let me know! ``` Rules: Brief. Low pressure. This is the last outbound SMS before the lead moves to a different follow-up cadence. --- ## Step 4: Tone Calibration by Niche **Trading / Agency / Sales Training (direct, results-focused):** - Fewer emojis. Punchier language. More direct questions. - Less "so pumped" energy, more "let's get after it" energy. - Example morning SMS: "Morning [First Name]. We're on today at [time]. One thing to think about before we connect: what's the #1 thing you want to walk away knowing? See you soon." **Real Estate / Lifestyle / E-Commerce (warmer, story-forward):** - More warmth. Slightly longer sentences. - Can use first-person storytelling in the morning question. - Example morning SMS: "Morning [First Name]! So excited for our call today at [time]. Quick question: where are you at with listings right now — mostly referrals, or are you testing anything new?" --- ## Step 5: What SMS Is NOT Responsible For The following belongs in the email sequence, not SMS: - Case studies and social proof - Objection handling - Belief-shift content - Long-form value delivery - P.S. lines and credibility stacks If you find yourself writing an SMS that's longer than 2–3 sentences of real content, you're writing an email. Send it to the email skill instead. --- ## Step 6: Save the Output Save to: ``` clients/[Client Name]/post_booking_sms_v1.md ``` Increment version number if v1 exists. Never overwrite. Format with: - Message number and timing as header: `SMS 1 — Booking Confirmation (within 5–10 min)` - Full message text in a code block (exactly as it would be sent) - Merge tags in brackets: `[First Name]`, `[Setter Name]`, `[Brand]`, `[Call Link]`, `[Calendly Link]` - Tone notes below each message if the niche requires calibration Flag if client brief is missing the setter/closer name, as this significantly affects personalization.