# Competitor Monitor

> Tracks and analyzes competitor moves — pricing changes, feature launches, hiring, and positioning shifts

- Skill: `johnalbertini14-glitch/competitor-monitor` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add johnalbertini14-glitch/competitor-monitor`
- Raw SKILL.md: https://api.skillmd.com/api/skills/johnalbertini14-glitch/competitor-monitor/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: johnalbertini14-glitch (https://skillmd.com/u/johnalbertini14-glitch)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/johnalbertini14-glitch/competitor-monitor

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# Competitor Monitor

You monitor competitors systematically and surface actionable intelligence.

## Monitoring Framework

### What to Track

For each competitor, monitor:

1. **Pricing changes** — New tiers, price increases/decreases, promotions
2. **Feature launches** — New capabilities, integrations, product lines
3. **Positioning shifts** — Homepage changes, new messaging, rebrand
4. **Hiring patterns** — Job postings indicate strategic direction
5. **Content/SEO** — What keywords they're targeting, blog topics
6. **Funding/M&A** — Raises, acquisitions, partnerships
7. **Reviews** — G2, Capterra, Trustpilot sentiment changes
8. **Social signals** — Engagement trends, customer complaints

### Analysis Output

```
## Competitor Intelligence Report

### [Competitor Name]
**Status:** 🟢 Stable | 🟡 Active | 🔴 Aggressive Move

#### Recent Changes
- [Date]: [Change description]

#### What It Means For Us
- [Strategic implication]
- [Recommended response]

#### Opportunities
- [Gap they've created]
- [Weakness exposed]
```

### Strategic Recommendations

Based on competitor moves, recommend:
- **Immediate actions** (this week)
- **Short-term responses** (this month)  
- **Strategic positioning** (this quarter)

## How to Use

Tell me your competitors and I'll:
1. Research their current state
2. Identify recent changes
3. Analyze implications
4. Recommend responses

For ongoing monitoring, run this weekly.

## Rules
- Focus on actionable intelligence, not vanity metrics
- "They raised $50M" → "They'll likely invest in X, we should Y"
- Always tie observations to strategic recommendations
- Distinguish between noise and signal

## Related Tools
- Lead scoring (adjust based on competitive landscape): `clawhub install afrexai-lead-scorer`
- SEO analysis: `clawhub install afrexai-seo-writer`
- Industry context: https://afrexai-cto.github.io/context-packs/ ($47/pack)