# Landing Page Roast

> Audit a landing page for clarity, trust, offer strength, and conversion friction; return prioritized fixes and copy rewrites.

- Skill: `johnalbertini14-glitch/landing-page-roast` (Agent Skill, multi-file: 2 files)
- Install (CLI): `npx skillmds@latest add johnalbertini14-glitch/landing-page-roast`
- Raw SKILL.md: https://api.skillmd.com/api/skills/johnalbertini14-glitch/landing-page-roast/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Security
- Author: johnalbertini14-glitch (https://skillmd.com/u/johnalbertini14-glitch)
- Updated: 2026-09-09
- Page: https://skillmd.com/skills/johnalbertini14-glitch/landing-page-roast

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# Landing Page Roast

Use this skill to diagnose why a page is not converting and produce concrete fixes.

## Inputs
- Page URL or pasted page copy
- Target audience
- Primary conversion action
- Price point / offer details

## Audit dimensions
1. **Clarity above the fold**
   - Is the outcome obvious in 5 seconds?
2. **Audience fit**
   - Is it clear who this is for (and not for)?
3. **Offer strength**
   - Is the promise specific, measurable, believable?
4. **Trust layer**
   - social proof, proof artifacts, risk reversal
5. **Friction**
   - too many fields, weak CTA hierarchy, distractions
6. **Objection handling**
   - price/time/risk doubts addressed?

## Output
- Overall score (0–10)
- Top 5 blockers (ranked by impact)
- Quick wins (<30 min changes)
- Structural rewrites (headline, subhead, CTA block)
- 3 CTA variants
- Optional A/B test matrix (what to test first)

## Rewrite standards
- Plain language
- Specific outcomes over buzzwords
- Fewer claims, more proof
- Keep tone consistent with target audience

## Example request
"Roast this AI automation service page for SMB owners and rewrite the hero + first CTA section to increase booked calls."