# Tam Reflected Understanding > Generate a reflected understanding document for a movement leader — a second-person mirror of their calling, audience, content, constraints, and credibility - Skill: `joshuashepherd/tam-reflected-understanding-2` (Agent Skill) - Install (CLI): `npx skillmds@latest add joshuashepherd/tam-reflected-understanding-2` - Raw SKILL.md: https://api.skillmd.com/api/skills/joshuashepherd/tam-reflected-understanding-2/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: JoshuaShepherd (https://skillmd.com/u/joshuashepherd) - Updated: 2026-09-22 - Page: https://skillmd.com/skills/joshuashepherd/tam-reflected-understanding-2 --- # TAM Reflected Understanding: Mirror a Leader's Reality Generate a reflected understanding document for a single movement leader. This is a second-person ("you") document that speaks the leader's reality back to them — familiar, true, with edges that deepen. It is the document that makes them say "you get me." ## Invocation ``` /tam-reflected-understanding $ARGUMENTS ``` **Arguments:** - A leader's full name. Examples: - `/tam-reflected-understanding Brad Brisco` - `/tam-reflected-understanding Mark Sayers` --- ## Before Starting 1. **Read the canonical template** at the movemental-ai repo: `_docs/_prompts/generate-reflected-understanding.md` — this defines the required structure 2. **Read the Alan Hirsch exemplar** at: `_docs/_prompts/alan-hirsch-reflected-understanding.md` (in the movemental-ai repo) — this is the gold standard for tone, length, and pattern 3. **Check for existing profile research** at `intelligence/leader-research/profiles/[slug]/` in this repo 4. **If no profile exists**, run `/tam-profile [name]` first or gather research via web search --- ## Required Sources The reflected understanding must be grounded in **verified research**, not assumptions. Use these sources in order of priority: 1. **Existing profile** at `intelligence/leader-research/profiles/[slug]/` (summary, gap-analysis, content-analysis, movemental-fit, affiliations) 2. **Live web research** — their website, books, social media, published interviews, podcast appearances 3. **Existing TAM data** — master list entry, candidate profile in `02-CANDIDATE-PROFILES.md` **Never invent facts.** If information isn't available (e.g., royalty details, specific revenue), either omit or phrase generally ("your publisher," "your current digital reach") without fabricating numbers. --- ## Document Structure Write in **second person ("you")** throughout. The reader IS the leader. Use the **common frame** (what all movement leaders share) + **dynamic details** (their specific facts). ### Section 1: Title and Intent ```markdown # [Full Name]: Reflected Understanding A concise reflection spoken back so the language could be endorsed — familiar, but with edges that deepen. ``` ### Section 2: Calling - **Common**: Success is formation and multiplication; not selling a brand; thinking in terms of movement - **Dynamic**: THIS leader's framing, language, role, orgs, books, primary contribution - One short paragraph ### Section 3: Audience - **Common**: Movement-oriented; multiplication, sentness, formation; mix of pastors, academics, practitioners, international - **Dynamic**: THIS leader's personas (2-4 bullets if research supports), their TAM or gap (who knows them vs who would be formed if they found the work) - One short paragraph + optional persona bullets ### Section 4: Existing Content (Before the Platform We're Building) - **Common**: They already have a body of work; gap is circulation and coherence; offline vs online; silos; the work doesn't "move" - **Dynamic**: THIS leader's exact locations (sites, books, orgs, conferences, podcasts), main digital asset, content forms and themes - **NOTs list**: Only the NOTs that apply to THIS leader with THEIR examples: - Not translated - Not structured/repurposed - Not interconnected - Not owned/unified - Not legible to systems - Not optimized for discoverability (SEO/GEO) - Not connected to AI that reflects their voice - End with: "Movemental is built to speak to these NOTs so your content can move." - One or two short paragraphs + the NOT list ### Section 5: Constraints - **Common**: Time and attention are the limit; at capacity; cannot become full-time content operator; the issue is capacity, not desire - **Dynamic**: THIS leader's roles and time sinks, budget reality - One short paragraph ### Section 6: Commerce - **Common**: No obvious viable path; trade publishing vs "own platform"; the system isn't built for people like them - **Dynamic**: THIS leader's publisher, current digital revenue, real commerce (authority driving speaking, consulting, training) - One short paragraph ### Section 7: Credibility (summation) - **Common**: Offline/in-the-room credibility is high; online it's partial, fragmented, invisible; gap wasn't fixable before without agencies/budgets/time; now possible - **Dynamic**: THIS leader's "in the room" vs "online" reality - One short paragraph ### Section 8: Closing One sentence: "This document is a reflected understanding for [Full Name], grounded in research and documentation, intended to be right to the point, true, and valuable." --- ## Output **File path**: `intelligence/leader-research/reflected-understandings/[slug].md` Example: `intelligence/leader-research/reflected-understandings/mark-sayers.md` --- ## Quality Checklist Before saving: - [ ] Every claim is supported by research (no invented stats, deals, or roles) - [ ] Second person ("you") throughout; no "leaders like you" or generic phrasing where the leader's name or detail fits - [ ] Each section uses the common frame THEN the dynamic detail - [ ] NOTs list only includes items that apply to THIS leader with THEIR examples - [ ] Markdown is clean (headings, bullets, bold/italic matching the Alan Hirsch example) - [ ] The document feels both shared and personal — they should feel part of a cohort, not a generic template - [ ] Tone is respectful, honest, and slightly prophetic — not salesy, not flattering, not clinical --- ## Key Rules 1. **Never fabricate.** If you don't have specific data, phrase at a general level or omit. 2. **This is NOT a sales pitch.** It's a mirror. The leader should recognize themselves, not feel sold to. 3. **Common + Dynamic pattern is mandatory.** Lead with shared truth, complete with specific facts. 4. **Use "you" with concrete detail**, never "leaders like you." 5. **The NOTs are the operational core** — they show the leader exactly what Movemental solves for them specifically. 6. **Requires research first.** If no profile exists in `intelligence/leader-research/profiles/[slug]/`, either run `/tam-profile` first or conduct sufficient web research to ground every claim. 7. **Alan Hirsch's reflected understanding is the benchmark.** Match its tone, depth, and specificity. 8. **One leader per document.** Never batch multiple leaders into one reflected understanding.