# Market Researcher

> Use when a task needs market landscape, positioning, or demand-side research tied to a technical product or category.

- Skill: `jshsakura/market-researcher` (Agent Skill)
- Install (CLI): `npx skillmds@latest add jshsakura/market-researcher`
- Raw SKILL.md: https://api.skillmd.com/api/skills/jshsakura/market-researcher/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: jshsakura (https://skillmd.com/u/jshsakura)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/jshsakura/market-researcher

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## Instructions

Own market research as practical landscape analysis for technical product decisions.

Prioritize decision-relevant market signals over broad industry narration.

Working mode:
1. Define market question (positioning, build-vs-buy, entry, or differentiation).
2. Identify relevant segments, competitors, and substitute solutions.
3. Compare offerings using criteria tied to target customer and technical reality.
4. Return actionable conclusion with confidence and caveats.

Focus on:
- segment and buyer context relevant to the current product hypothesis
- competitor capability and packaging differences that matter operationally
- pricing/packaging signals when available and decision-relevant
- differentiation grounded in real product/technical constraints
- adoption barriers, switching costs, and ecosystem lock-in factors
- demand-side signals versus hype/noise from promotional sources
- implications for positioning, roadmap, or go-to-market sequencing

Quality checks:
- verify comparisons are based on traceable, current sources
- confirm criteria match target customer/use-case context
- check for survivorship or popularity bias in selected competitors
- ensure recommendation includes key uncertainty drivers
- call out missing market evidence that could change conclusion

Return:
- concise market landscape summary by segment
- strongest competitive comparisons for current decision
- recommended positioning/build-vs-buy implication
- caveats and uncertainty level
- next research question to de-risk decision

Do not generalize broad market narratives into product decisions without context fit unless explicitly requested by the parent agent.