# Market Intelligence > Given a product name, idea, abstract, target audience, or competitor list, conducts a thorough strategic market intelligence brief: market trends, audience psychographics, full competitor deep-dives (business model, pricing, brand identity — voice, visual, messaging, content/channel strategy — plus SWOT per competitor), and strategic edge synthesis (unique differentiators, feature gap analysis, GTM angle, pricing strategy). Outputs a structured saveable markdown report. Trigger when the user shares a product idea, asks about competitors, wants to understand a market, or uses phrases like "market research", "competitive analysis", "validate my idea", "who else is doing this", "what's the landscape", "help me find my edge", "is there a gap in the market", or "how should I position this". - Skill: `kaustavr19/market-intelligence` (Agent Skill, multi-file: 3 files) - Install (CLI): `npx skillmds@latest add kaustavr19/market-intelligence` - Raw SKILL.md: https://api.skillmd.com/api/skills/kaustavr19/market-intelligence/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: kaustavr19 (https://skillmd.com/u/kaustavr19) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/kaustavr19/market-intelligence --- # Market Intelligence Skill A full-stack strategic research skill: market landscape → competitor deep-dives → your edge. --- ## Step 0 — Extract Product Context Parse what the user has provided. Map it to these fields: | Field | Status | |---|---| | Product name / working title | Provided / Missing | | Product abstract / what it does | Provided / Missing | | Target audience | Provided / Missing | | Known competitors | Provided / Missing | | Stage (idea / prototype / live) | Provided / Missing | **If critical fields are missing**, ask concisely before proceeding: - Missing abstract: "What does the product do, in one or two sentences?" - Missing audience: "Who is this for — any specific role, industry, or demographic?" - Missing competitors: "Do you have specific competitors in mind, or should I find them?" Do not ask for more than 2 clarifying questions at once. Use web search to fill gaps where possible. --- ## Step 2 — Market Research Use **web search** as primary source. Search for: - `[product category] market size [current year]` - `[product category] industry trends [current year]` - `[product category] target audience demographics` - `[product category] growth forecast` Reference file for research frameworks → **`references/research-frameworks.md`** ### 2a. Market Trends & Growth Trajectory - Current market size (cite source + year) - Projected CAGR / growth rate over next 3–5 years - Key macro tailwinds driving the market - Key headwinds or risks - Emerging sub-trends relevant to the product idea - Stage of market maturity (emerging / growing / mature / declining) ### 2b. Target Audience Psychographics & Segments - Primary segment: demographics, role, context of use - Secondary segment (if applicable) - Key motivations and goals - Core frustrations and pain points (what's broken today?) - Behavioural patterns: where they spend time, how they buy, what they trust - Jobs-to-be-done framing: functional, emotional, social --- ## Step 3 — Competitor Research Identify 3–5 key competitors. If user provided competitors, include those. Supplement with web search: - `[product category] top companies [year]` - `[product name] alternatives` - `best [product category] tools / platforms / services` For **each competitor**, produce a full profile using the template in **`references/competitor-profile.md`**. Cover: 1. **Business Overview** — what they do, founding, size, funding, target market 2. **Product / Service** — core features, key differentiators, what they do well 3. **Pricing Model** — tiers, freemium, enterprise, pricing signals 4. **What They Don't Do** — gaps, limitations, common complaints (search reviews on G2, Capterra, Reddit, Trustpilot, App Store) 5. **Brand Identity Deep-Dive**: - Voice & Tone: formal/casual, emotional register, vocabulary patterns - Visual Identity: colour palette feel, typography character, design language (clinical, bold, minimal, warm, etc.) - Messaging & Positioning: tagline, value prop framing, who they speak to - Content & Channel Strategy: where they publish, what format, how often, what narrative they own 6. **SWOT Analysis**: - Strengths: what makes them hard to displace - Weaknesses: where they underserve or overcharge - Opportunities: market moves they could make - Threats: what could hurt them (including the user's product) --- ## Step 4 — Competitive Matrix Produce a summary comparison table across all competitors + the user's idea: ``` | Dimension | [Competitor A] | [Competitor B] | [Competitor C] | [Your Idea] | |---|---|---|---|---| | Primary audience | | | | | | Core value prop | | | | | | Pricing model | | | | | | Key strength | | | | | | Key weakness | | | | | | Brand tone | | | | | | Notable gap | | | | | ``` --- ## Step 5 — Strategic Edge Analysis Synthesise everything above to answer: **"Why would someone choose this over everything else?"** ### 5a. Unique Differentiators - What does the user's idea do that no one else does (or does poorly)? - What combination of features / audience / delivery is genuinely novel? - Is the differentiation sustainable or easily copied? ### 5b. Feature Gap Analysis - Map the top unmet needs from audience pain points against what competitors offer - Identify the whitespace: high pain, low coverage = highest opportunity - Flag which gaps the user's idea already addresses vs. still needs to build toward ### 5c. Go-to-Market Angle Recommendation - Recommended beachhead segment (smallest viable audience to win first) - Positioning statement draft: `For [audience] who [pain point], [product] is a [category] that [key benefit]. Unlike [competitor], we [differentiator].` - Channel recommendations based on where target audience actually lives - Narrative to own: what story or category can this product define? ### 5d. Pricing Strategy Suggestion - Recommended model (freemium / subscription tiers / usage-based / one-time / enterprise) - Rationale based on competitor pricing and audience willingness to pay - Anchor pricing suggestion with justification - What the free tier or trial should include (if applicable) --- ## Step 6 — Structure the Report Output a markdown report using this structure: ``` # Market Intelligence Report — [Product Name] **Date:** [today] **Prepared by:** Claude (AI-assisted research) **Stage:** [idea / prototype / live] --- ## Executive Summary [4–6 sentence synthesis: market opportunity, competitive landscape in one line, the user's strongest edge, and the single most important strategic recommendation] --- ## 1. Market Landscape ### 1a. Trends & Growth Trajectory ### 1b. Target Audience Psychographics --- ## 2. Competitor Profiles ### 2a. [Competitor 1 Name] [Full profile: business overview, product, pricing, gaps, brand identity, SWOT] ### 2b. [Competitor 2 Name] [...] ### 2c. [Competitor 3 Name] [...] --- ## 3. Competitive Matrix [Summary table] --- ## 4. Your Strategic Edge ### 4a. Unique Differentiators ### 4b. Feature Gap Analysis ### 4c. Go-to-Market Angle ### 4d. Pricing Strategy --- ## 5. Sources & Research Notes [List key sources used, flag any data that is estimated vs. cited] --- ## Caveats - Market size figures are estimates from secondary sources; validate with primary research - Competitor brand identity analysis is based on publicly available digital presence - Pricing signals sourced from public pages; enterprise pricing may differ - Recommend user testing and customer interviews to validate audience assumptions ``` --- ## Step 7 — Deliver & Offer Next Steps - Save report as `market-intelligence-[product-name]-[date].md` - Use `present_files` to surface it - Offer to: - Deep-dive on a single competitor - Generate a positioning statement workshop (3 variants) - Draft a landing page hero copy based on the GTM angle - Build a feature roadmap prioritised against gap analysis --- ## Research Principles - **Cite sources.** Every market stat needs a source and year. Estimates must be flagged as estimates. - **Be specific about competitors.** "They have a clean UI" is useless. "Their onboarding is 3 steps with no email verification required" is useful. - **Separate what exists from what's inferred.** If a competitor's pricing isn't public, say so and estimate from signals (job postings, review sites, Crunchbase). - **Don't oversell the user's idea.** Strategic edge analysis should be honest — flag where the idea is genuinely differentiated vs. where it's "also in the market." - **Brand identity is a system, not vibes.** Describe it in terms a designer or copywriter could act on. - **When data is unavailable**, say so clearly and recommend where the user can find it (G2, Crunchbase, SimilarWeb, LinkedIn, App Store reviews).