# Campaign Orchestrator

> Multi-channel follow-up campaign orchestrator for ShapeScale sales. Schedules and executes SMS + Email sequences with CRM logging and auto-termination on replies. Use when following up with demo leads or managing outreach campaigns.

- Skill: `kesslerio/campaign-orchestrator` (Agent Skill, multi-file: 8 files)
- Install (CLI): `npx skillmds@latest add kesslerio/campaign-orchestrator`
- Raw SKILL.md: https://api.skillmd.com/api/skills/kesslerio/campaign-orchestrator/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: kesslerio (https://skillmd.com/u/kesslerio)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/kesslerio/campaign-orchestrator

---


# Campaign Orchestrator

Multi-channel follow-up campaign orchestrator for ShapeScale sales. Executes scheduled SMS + Email sequences with CRM integration and auto-termination on replies.

## Quick Start

```bash
# Start a campaign
python3 campaign.py start "primary" --lead "Apex Fitness"

# Check status
python3 campaign.py status "Apex Fitness"

# List all active
python3 campaign.py list

# Stop a campaign
python3 campaign.py stop "Apex Fitness" --reason "replied_interested"
```

## Key Rules

1. **NEVER campaign to existing customers** unless explicitly requested for upsell
2. **Pre-campaign checklist is MANDATORY**: verify customer status, email formatting, tone
3. **Auto-termination**: campaigns stop when lead replies to any message
4. **All actions logged to Attio CRM**

## Campaign Templates

| Template | Timing | Channel | Purpose |
|----------|--------|---------|---------|
| `primary` | +4 hours | SMS | Recap demo, share recording |
| `secondary` | +1 day | Email | Pricing, detailed ROI |
| `tertiary` | +4 days | SMS | Quick check-in |
| `quaternary` | +7 days | Email | Final follow-up, case study |
| `post-demo` | +0 hours | SMS | Immediate thank you |

## Reference Documentation

- **`references/campaign-guide.md`** — Full reference: setup, all CLI commands, pre-campaign checklist, template variables, architecture, state management, cron integration, webhook handling, integration points, examples, action logging, and troubleshooting

## When to Hand Off

- If user needs strategy/briefing beyond sequence execution: https://github.com/kesslerio/marketing-campaign-demandgen-skill
- If user needs PR/media response tracks in campaign context: https://github.com/kesslerio/marketing-pr-comms-skill
- If user wants reusable prompt templates for outreach variants: https://github.com/kesslerio/marketing-ai-prompting-skill
- ASO requests are out of scope by design.