# Proposal Writing

> Use when writing sales proposals, structuring pricing presentations, or articulating value propositions

- Skill: `kienbui1995/proposal-writing` (Agent Skill)
- Install (CLI): `npx skillmds@latest add kienbui1995/proposal-writing`
- Raw SKILL.md: https://api.skillmd.com/api/skills/kienbui1995/proposal-writing/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: kienbui1995 (https://skillmd.com/u/kienbui1995)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/kienbui1995/proposal-writing

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# Proposal Writing

## When to Use
When a prospect has expressed interest and needs a formal proposal to make a purchase decision.

## Core Jobs

### 1. Before Writing
Confirm you have:
- [ ] Their specific pain points (from discovery)
- [ ] Their success metrics (what does good look like for them?)
- [ ] Budget range (don't propose blindly)
- [ ] Decision timeline and process
- [ ] The right audience (who will read this?)

If any of these are missing — go back and find out before writing.

### 2. Proposal Structure
1. Executive Summary (1 page): their situation, recommended solution, expected outcomes
2. Understanding Your Challenge (1/2 page): show you listened, demonstrate understanding of their context
3. Proposed Solution (1–2 pages): tailored recommendation with implementation approach
4. Investment: clear pricing options, what's included/excluded, payment terms
5. Why Us (1/2 page): relevant customer proof for their context
6. Next Steps: what happens when they say yes, proposed start date

### 3. Quantify Value
Every proposal should answer: "What's the ROI?"
- Cost of their current problem (quantified by them in discovery)
- Expected improvement your solution delivers
- Simple math: "Based on your numbers, this represents $Xk in annual savings"

### 4. Pricing Presentation
- Present 2–3 options (anchoring — middle option is usually chosen)
- Name the options, not just tier 1/2/3 ("Starter / Growth / Scale")
- Include a recommended option based on their needs

## Key Outputs
- Tailored proposal document
- ROI calculation
- Pricing options table
- Follow-up email template

## Anti-Patterns
- Generic proposals that could be for any company
- Proposing before understanding budget
- Leading with features instead of outcomes
- No next steps — proposal disappears into a void