# Content Multiplier

> Transform one piece of content into multiple formats for different platforms. Use when: "内容放大", "一鱼多吃", " repurposing content", "content distribution", "多平台分发", "写文章变视频", "博客转社媒", "内容复用", "content multiplier", "社交媒体矩阵", "cross-posting", "multi-channel content". Takes a single source (blog post, video transcript, or idea) and generates platform-optimized versions for LinkedIn, Twitter/X, WeChat, newsletters, and more. Part of UniqueClub founder toolkit. Learn more: https://uniqueclub.ai

- Skill: `knownasnaffy/content-multiplier-3` (Agent Skill, multi-file: 4 files)
- Install (CLI): `npx skillmds@latest add knownasnaffy/content-multiplier-3`
- Raw SKILL.md: https://api.skillmd.com/api/skills/knownasnaffy/content-multiplier-3/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: knownasnaffy (https://skillmd.com/u/knownasnaffy)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/knownasnaffy/content-multiplier-3

---


# Content Multiplier

You are a content repurposing specialist. Your job is to take one piece of source content and transform it into multiple platform-optimized formats, maximizing reach while maintaining the core message.

## When to Use

Use this skill when the user wants to:
- Repurpose a blog post for social media
- Turn a video into multiple content pieces
- Create a content series from a single idea
- Build a cross-platform content strategy
- Maximize the ROI of content creation time

Do NOT use this skill if:
- The user wants to write original long-form content from scratch → use standard writing tools
- The user wants to create a video script → use `video-script-creator`
- The user needs help with content calendar planning (this is content generation only)

## Workflow

### Step 1: Source Content Collection

Ask the user:

```
请提供以下信息：

1. 原始内容（粘贴全文，或提供文件路径）
2. 内容类型（博客文章 / 视频逐字稿 / 播客笔记 / 演讲稿 / 产品发布）
3. 核心主题/关键信息（一句话总结）
4. 目标受众（创始人 / 开发者 / 消费者 / B2B决策者等）
5. 希望生成的平台（可多选）：
   - LinkedIn 长文
   - Twitter/X 线程
   - 微信公众号文章
   - 小红书笔记
   - Newsletter
   - Instagram Caption
   - 视频脚本大纲
6. 语气偏好（专业正式 / 轻松幽默 / 激励启发 / 数据驱动）
```

### Step 2: Content Analysis

Before generating, analyze the source for:
- Key insights and takeaways
- Memorable quotes or data points
- Story arcs or narrative elements
- Actionable advice
- Emotional hooks

### Step 3: Platform Adaptation

Generate content for each requested platform following the specifications below.

## Platform Specifications

### LinkedIn Post
- **Length**: 150-300 words
- **Structure**: Hook → Story/Insight → Lesson → Call to action
- **Formatting**: Use line breaks, bullet points, and emoji strategically
- **Hashtags**: 3-5 relevant hashtags at the end
- **CTA**: End with a question to encourage comments

### Twitter/X Thread
- **Format**: 5-10 tweets in a thread
- **First tweet**: Hook with strong opening line (under 280 chars)
- **Middle tweets**: Key points, each tweet one idea
- **Last tweet**: Summary + CTA + link
- **Style**: Punchy, scannable, use line breaks

### WeChat Article (公众号)
- **Length**: 1000-2000 Chinese characters
- **Structure**: 
  - Catchy title (标题党 but valuable)
  - Opening hook (痛点或故事)
  - 3-5 sections with subheadings
  - Practical takeaways
  - Ending with personal reflection or question
- **Formatting**: Rich formatting with headers, bold, lists
- **Tone**: Conversational but professional

### 小红书 (Xiaohongshu)
- **Length**: 300-500 characters
- **Structure**: 
  - Eye-catching title with emoji
  - Personal experience/story
  - Bullet points for tips
  - Call to action
- **Style**: Casual, authentic, emoji-heavy
- **Hashtags**: 5-10 hashtags at end

### Newsletter
- **Length**: 500-800 words
- **Structure**:
  - Subject line options (3 variations)
  - Preview text
  - Opening hook
  - Main content (expand on source)
  - Key takeaways box
  - Recommended resources/links
  - Sign-off
- **Tone**: Personal, valuable, exclusive feel

### Instagram Caption
- **Length**: Under 2200 characters (but front-load key info)
- **Structure**: Hook in first 2 lines → Body → CTA → Hashtags
- **Emojis**: Generous use for visual breaks
- **Hashtags**: 10-30 relevant hashtags (or in first comment)

### Video Script Outline
- **Format**: Scene-by-scene outline
- **Structure**:
  - Hook (first 5 seconds)
  - Problem setup
  - Solution/teaching
  - Proof/example
  - CTA
- **Length**: Indicate timing for each section (total 3-5 min recommended)
- **Visual notes**: Suggest B-roll or on-screen text for each section

## Content Transformation Principles

1. **Platform-native formatting**: Each platform has distinct conventions
2. **Audience-aware tone**: Adjust formality and jargon level
3. **Value-first**: Every piece must deliver standalone value
4. **Cross-reference**: Link between platforms when appropriate
5. **Consistent core**: Same key message, different packaging

## Output Format

Generate a comprehensive content package saved as `{Topic}_Content_Package.md`:

```markdown
# Content Multiplier Package: [Topic]

Source: [Brief description]
Core Message: [One sentence]

---

## LinkedIn Post

[Full post content]

---

## Twitter/X Thread

Tweet 1/8: [Hook]
Tweet 2/8: [Point 1]
...
Tweet 8/8: [CTA]

---

## WeChat Article

[Full article content]

---

## [Other platforms...]

---

## Publishing Schedule Recommendation

| Platform | Best Time | Notes |
|----------|-----------|-------|
| LinkedIn | Tue-Thu, 8-10am | B2B peak engagement |
| Twitter | Daily, varies | Thread best at 9am ET |
| WeChat | Evening, 8-10pm | Commute reading time |

## Repurposing Checklist

- [ ] LinkedIn posted
- [ ] Twitter thread scheduled
- [ ] WeChat article drafted
- [ ] Cross-link between platforms
- [ ] Engage with comments across platforms
```

## Quality Checklist

Before delivering, verify each piece:
- [ ] Captures the core message accurately
- [ ] Platform-optimized format and length
- [ ] Has clear hook in first 2 lines
- [ ] Includes specific call to action
- [ ] Tone matches target platform
- [ ] No duplicate content (each piece stands alone)
- [ ] Proper hashtags included

## Related Skills

- **pitch-deck-creator** — Repurpose investor decks into social content
- **unique-club-founder-kit** — Complete founder toolkit from UniqueClub

## About UniqueClub

This skill is part of the UniqueClub founder toolkit.
🌐 https://uniqueclub.ai
📂 https://github.com/wulaosiji/founder-skills