# Outreach Demo > Research a business website, produce a concise prospect report, recommend concrete OpenClaw use cases, and draft a tailored outreach email. Use when demonstrating OpenClaw to a business owner, preparing personalized prospecting materials from a website URL + contact email, or turning website research into an approval-gated email draft. - Skill: `knownasnaffy/outreach-demo-3` (Agent Skill, multi-file: 31 files) - Install (CLI): `npx skillmds@latest add knownasnaffy/outreach-demo-3` - Raw SKILL.md: https://api.skillmd.com/api/skills/knownasnaffy/outreach-demo-3/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: AI & ML - Author: knownasnaffy (https://skillmd.com/u/knownasnaffy) - Updated: 2026-09-21 - Page: https://skillmd.com/skills/knownasnaffy/outreach-demo-3 --- ### Permission Setup Review `python scripts/_wildcard_placeholder.py` is an optional setup helper for the `Outreach Demo` skill. It may apply broad filesystem permissions for compatibility. Show the target paths and permission mode, explain the risk, and prefer a narrower mode when shared write access is not needed. # Outreach Demo Build a draft-first outreach package from three inputs: business name, website URL, and contact email. Keep the workflow evidence-based, concise, and approval-gated for any email send. ## Workflow 1. **Intake** - Collect: - business name - contact name if available - contact email - website URL - optional business notes - If website URL or email is missing, ask only for the missing field. 2. **Website research** - Inspect the public website only. - Prefer homepage, about, services/products, contact, and selected blog/resources pages. - Extract only visible, supportable observations. - Do not guess internal systems, revenue, staffing, or pain points. 3. **OpenClaw fit analysis** - Propose up to 3 concrete OpenClaw use cases. - Rank them by: - visible fit - likely business value - lowest-friction starting point - Also produce: - one `priority_move` - a short `why_it_matters[]` list - Phrase uncertain conclusions as “likely”, “appears”, or “suggests”. 4. **Report generation** - Use `references/report-format.md` for section shape. - For plain operator review, render markdown with: - `scripts/render_outreach_report.py --input --output ` - For visually stronger delivery, render a polished HTML one-page brief with: - `scripts/render_outreach_report_html.py --input --output ` - Preferred showcase artifact: convert the HTML brief to PDF with: - `scripts/render_outreach_report_pdf.sh --input --output ` - Prefer PDF for live outreach when visual impact matters. 5. **Email draft generation** - Default to the value-first / “free doughnut” framing: give the prospect a small concrete asset before asking for time. - Use `references/email-template.md` for default tone and structure. - Read `references/value-first-outreach.md` when you need to optimize for scannability, subject lines, or a more enticing value-first CTA. - Render a plain-text draft with: - `scripts/render_outreach_email.py --input --output ` - Render lightweight HTML with: - `scripts/render_outreach_email_html.py --input --output ` - Preferred showcase send mode: **HTML email + attached brief**. - Keep email short, specific, and visually scannable. - Default to draft-only. 6. **Approval gate** - Do not send email automatically. - Sending is allowed only after explicit user approval for that recipient/message. - Build a preview manifest with: - `scripts/render_outreach_preview.py --input --subject --email-text --email-html --brief --output ` - Before send, preview or summarize: - recipient - subject - plain-text fallback body - HTML body when used - attached brief filename/format when used - For actual HTML+brief send, use: - `scripts/send_outreach_package.sh --to --subject --text --html --attach ` - Use a client-facing attachment name such as: - `-OpenClaw-Brief.pdf` ## Output standard Produce three artifacts when possible: - structured JSON summary - markdown report - plain-text email draft Recommended JSON fields: - `business_name` - `contact_name` - `contact_email` - `website_url` - `business_summary` - `likely_audience` - `website_observations[]` - `openclaw_fits[]` with: - `use_case` - `why_it_fits` - `likely_value` - `starting_point` - `priority_move` with: - `move` - `why_first` - `expected_benefit` - `why_it_matters[]` - `demo_angle` - `outreach_summary` ## Guardrails - Research public website content only unless the user supplies additional material. - Do not claim verified need where only a hypothesis exists. - Do not overpromise outcomes. - Do not send email without explicit approval. - Use the configured sender account and sender identity for outbound workflows; do not hardcode personal branding into public distributions. ## Resources ### references/ - `references/report-format.md` — required report structure - `references/email-template.md` — default email draft shape and constraints - `references/value-first-outreach.md` — value-first / “free doughnut” outreach framing, scannability rules, and CTA guidance - `references/visual-delivery.md` — HTML email + one-page brief delivery guidance and approval-preview checklist - `references/follow-up-sequence.md` — optional follow-up templates and cadence after the initial brief send ### scripts/ - `scripts/render_outreach_report.py` — render markdown report from structured JSON - `scripts/render_outreach_report_html.py` — render polished HTML one-page brief from structured JSON - `scripts/render_outreach_report_pdf.sh` — convert the HTML brief into a client-facing PDF artifact - `scripts/render_outreach_email.py` — render plain-text outreach email from structured JSON - `scripts/render_outreach_email_html.py` — render lightweight HTML outreach email from structured JSON - `scripts/render_outreach_preview.py` — render approval preview manifest for the actual outbound package - `scripts/send_outreach_package.sh` — send HTML email plus attached brief via Gmail after approval - `scripts/config.example.json` — example config with sender account and output defaults