# Product Copy

> Write product descriptions for Gumroad, landing pages, and app stores. Eliminates generic AI-sounding sales copy in favor of honest, trustworthy writing. Use when writing product descriptions, landing pages, or store listings.

- Skill: `koach08/product-copy` (Agent Skill)
- Install (CLI): `npx skillmds@latest add koach08/product-copy`
- Raw SKILL.md: https://api.skillmd.com/api/skills/koach08/product-copy/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Coding & Dev Tools
- Author: koach08 (https://skillmd.com/u/koach08)
- Updated: 2026-09-21
- Page: https://skillmd.com/skills/koach08/product-copy

---


# Product Copy — Sales Copy Writing

Write compelling, honest product descriptions for apps and SaaS products.

---

## Input

Confirm before writing:

1. **What you're selling** — App overview (can auto-detect from README or code)
2. **Who you're selling to** — Target users
3. **Where you're selling** — Gumroad / Landing page / App Store / Product Hunt / etc.
4. **Price** — Free / Paid / Freemium

---

## Writing Style

- Natural, conversational tone
- Reader-focused — put yourself in the user's shoes
- Short, direct sentences
- Honest and trustworthy

## Prohibited

- "Revolutionary" "groundbreaking" "one-of-a-kind" — overblown adjectives
- "Enables you to" "makes it possible to" — AI boilerplate phrases
- "Transform your..." "Act now!" — pushy sales language
- Feature lists with no benefits (always explain WHY it matters)
- Fake scarcity ("Only a few left!" "Limited time!")
- Bashing competitors

---

## Templates

### Gumroad

```
[One-line hook — what it does, simply]

[2-3 sentences: who it's for + why you built it]

## What You Get
- [Benefit 1 — experience, not feature]
- [Benefit 2]
- [Benefit 3]

## Technical Details
- [Stack / supported OS / requirements — for those who care]

## Pricing
[Price and what's included]
```

### Landing Page

```
Hero: [One-line hook + one supporting sentence]
Problem: [Have you ever experienced this?]
Solution: [Here's how this app solves it]
Features: [3-5 items, benefit-focused]
Social Proof: [Numbers or testimonials if available]
CTA: [Simple, clear action]
```

### Product Hunt

```
Tagline: [60 characters max]
Description: [3 concise paragraphs]
- What it is
- Why you built it
- Who it's for
```

---

## Process

1. Read the project's code / README to understand features
2. Confirm target audience and sales channel
3. Draft copy using the appropriate template
4. AI-smell check (verify no prohibited patterns)
5. Output final version