# Content Repurpose > <<<<<<< HEAD - Skill: `koinod/content-repurpose` (Agent Skill, multi-file: 2 files) - Install (CLI): `npx skillmds@latest add koinod/content-repurpose` - Raw SKILL.md: https://api.skillmd.com/api/skills/koinod/content-repurpose/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - Author: koinod (https://skillmd.com/u/koinod) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/koinod/content-repurpose --- <<<<<<< HEAD # Content Repurpose > Turn one piece of long-form content into 10 ready-to-post social media assets. --- name: content-repurpose version: 1.0.0 description: Transform long-form content into 10 platform-optimized social media assets author: KOINO Capital tags: [content, social-media, marketing, repurposing] --- ## Description Content Repurpose takes a blog post, transcript, article, newsletter, or any long-form content and extracts 10 platform-specific social media assets — each with a hook, body, and CTA. One hour of writing becomes a week of content. The best creators don't create more. They extract more from what they already have. ## Activation This skill activates when: - The user pastes long-form content and wants social media posts - The user asks to repurpose, atomize, or break down content - The user wants LinkedIn posts, tweets, IG captions, or email content from existing material - The user mentions "content repurposing", "social media assets", or "turn this into posts" **Trigger phrases**: "repurpose this", "turn this into social posts", "content repurpose", "atomize this content", "break this down for social", "make posts from this", "LinkedIn post from this" ## Instructions When the user provides long-form content: ### Step 1: Content Analysis Read the full content and identify: - **Core thesis** — the one big idea - **Supporting arguments** — 3-5 key points - **Stories / examples** — specific, concrete moments - **Data / stats** — any numbers worth highlighting - **Contrarian takes** — anything that challenges conventional wisdom - **Quotable lines** — phrases that stand alone as hooks - **Emotional peaks** — moments of tension, revelation, or transformation ### Step 2: Generate 10 Assets Produce exactly 10 assets in this order: --- #### Asset 1-3: LinkedIn Posts Format for each: ```markdown ### LinkedIn Post [1/2/3]: [Angle] **Hook** (first 2 lines — this is all they see before "...see more"): [Pattern-interrupt opening. Must create curiosity or tension.] **Body**: [5-12 lines. One idea per line. Short paragraphs. White space is your friend.] **CTA**: [Question that invites comments OR specific ask] **Hashtags**: [3-5 relevant hashtags] --- ``` **LinkedIn rules**: - Hook must work in the 2-line preview (before "...see more") - One idea per post. Not three. - Write like you talk. No corporate voice. - Line breaks after every 1-2 sentences - End with a question or opinion that invites response - Post 1: Lead with the contrarian take or strongest opinion - Post 2: Lead with a story or specific example - Post 3: Lead with data or a framework --- #### Asset 4-6: Tweets / X Posts Format for each: ```markdown ### Tweet [1/2/3]: [Angle] [Tweet text — 280 characters max] **Thread expansion** (optional, if the idea needs it): 1/ [First tweet] 2/ [Second tweet] 3/ [etc.] --- ``` **Twitter/X rules**: - 280 characters. Not 281. - No hashtags in the tweet body (they reduce engagement on X) - Strong opinion > mild observation - Tweet 1: Hot take / contrarian angle - Tweet 2: Tactical tip / "here's how" - Tweet 3: Story in 280 characters (hardest, most engaging) --- #### Asset 7-8: Instagram Captions Format for each: ```markdown ### IG Caption [1/2]: [Angle] **Visual suggestion**: [What image/graphic/carousel would pair with this] **Caption**: [Hook line — bold, attention-grabbing] [Body — 3-5 short paragraphs, conversational tone] [CTA — "Save this", "Share with someone who...", "Drop a [emoji] if..."] **Hashtags** (in first comment, not caption): [15-20 relevant hashtags, mix of broad and niche] --- ``` **Instagram rules**: - First line is everything — it shows in the feed preview - Write for saves and shares, not just likes - Caption 1: Educational / framework / "how to" - Caption 2: Story / personal angle / behind-the-scenes --- #### Asset 9: Email Newsletter Snippet ```markdown ### Email Newsletter **Subject line**: [Curiosity-driven, 5-8 words] **Preview text**: [The text that shows after the subject in inbox — 40-90 chars] **Body**: [Opening hook — 1-2 sentences that earn the next paragraph] [Core insight — the one thing the reader should take away] [Story or example — make it concrete] [CTA — one clear next step: reply, click, try something] [Sign-off] --- ``` **Email rules**: - Subject line: no caps lock, no emojis, no clickbait. Write like a friend. - One idea per email. Not a digest. - Reading time: 2-3 minutes max - One CTA. Not three. --- #### Asset 10: Carousel Outline ```markdown ### Carousel Outline (LinkedIn or IG) **Title slide**: [Bold statement or question — this is the hook] **Slide 2**: [Setup the problem or context] **Slide 3**: [Key point 1] **Slide 4**: [Key point 2] **Slide 5**: [Key point 3] **Slide 6**: [Key point 4 or a story/example] **Slide 7**: [The "so what" — summary or framework] **Slide 8**: [CTA slide — follow, save, visit link] **Design notes**: [Color palette suggestion, font style, visual direction] --- ``` **Carousel rules**: - Title slide must stop the scroll — treat it like a billboard - One idea per slide. 15-20 words max per slide. - Slides 3-6 should each make sense independently (people skip around) - End with a CTA slide that tells them exactly what to do ### Step 3: Posting Schedule Suggestion After all 10 assets, include: ```markdown ## Suggested Posting Schedule | Day | Platform | Asset | Best Time | |-----|----------|-------|-----------| | Mon | LinkedIn | Post 1 | 8-10am | | Tue | Twitter/X | Tweet 1 | 12-1pm | | Wed | Instagram | Caption 1 | 6-8pm | | Thu | LinkedIn | Post 2 | 8-10am | | Thu | Email | Newsletter | 10am | | Fri | Twitter/X | Tweet 2 + 3 | 12-1pm | | Sat | Instagram | Caption 2 | 10am | | Sun | LinkedIn | Carousel | 9am | | Mon | LinkedIn | Post 3 | 8-10am | *Times in ET. Adjust for your audience's timezone.* ``` ## Rules 1. **Every asset must stand alone.** Someone seeing only that one post should understand the point. 2. **No copy-paste between platforms.** Each asset is native to its platform — different format, different tone, different length. 3. **Hooks are non-negotiable.** If the first line doesn't stop the scroll, rewrite it. 4. **CTAs are specific.** Not "let me know what you think." Instead: "Which of these 3 do you struggle with most? Comment below." 5. **Voice preservation.** Match the tone and voice of the original content. If the source is casual, the posts are casual. If it's technical, keep the expertise. 6. **No filler.** Every sentence earns its place or gets cut. ## Example ### Input > [User pastes a 2000-word blog post about "Why most sales teams fail at cold outreach"] ### Output *(10 assets following the exact format above, each pulling from a different angle of the original content)* --- *Powered by [KOINO Content Engine](https://koino.capital) | Want content repurposing running autonomously? [koino.capital/deploy](https://koino.capital/deploy)* ======= --- name: content-repurpose description: Turn any transcript into social media posts version: 1.0.0 author: KOINO Capital license: MIT tags: [content, social-media, repurpose, linkedin, twitter, instagram, marketing] --- # Content Repurposer Turn any transcript, podcast, video, meeting, or long-form content into platform-optimized social media posts. Get a LinkedIn post, Twitter/X thread, and Instagram caption from a single piece of source content. ## Usage Provide **one** of the following: - **Transcript text** (paste directly) - **Key talking points** (bullet list of the main ideas) - **Article or blog post** (paste the text) Also provide (optional but improves output): | Field | Example | |-------|---------| | **Author/Speaker Name** | "Jordan Hayes" | | **Target Audience** | "B2B SaaS founders, Series A-B" | | **Brand Voice** | "Direct, no-BS, uses metaphors from sports" | | **Primary CTA** | "DM me 'AUDIT' for a free workflow review" | | **Topics to Emphasize** | "Hiring mistakes, cash burn, founder mindset" | --- ## Step 1: Extract Core Value Analyze the source material and extract: 1. **Main Thesis** (1 sentence): What is the single biggest idea? 2. **Key Insights** (3-5 bullets): What would someone screenshot or share? 3. **Contrarian Take** (1 sentence): What goes against conventional wisdom? 4. **Quotable Lines** (2-3): Exact phrases that are punchy, memorable, or emotional 5. **Story/Example** (1): The most compelling anecdote or case study mentioned 6. **Data Points** (any): Specific numbers, percentages, or results mentioned --- ## Step 2: Generate LinkedIn Post **Format: Single post, 150-250 words** **Structure:** ``` [Hook line -- pattern interrupt, bold claim, or surprising stat] [Blank line] [2-3 sentence setup: context or story that pulls them in] [Core insight delivered in 3-5 short paragraphs or a numbered list. Each paragraph is 1-2 sentences MAX. White space is your friend.] [Personal reflection or lesson learned -- 1-2 sentences that add authenticity] [CTA: question that invites comments, or a specific action] [3-5 relevant hashtags] ``` **LinkedIn Rules:** - First line must stop the scroll. No throat-clearing. - Use line breaks aggressively -- dense paragraphs die on LinkedIn - Lists and numbered points outperform walls of text - End with a question to drive comments (algorithm loves comments) - Hashtags at the bottom, not inline - No emojis as bullet points (use dashes or numbers) - Write at an 8th grade reading level - "I" statements and personal stories outperform abstract advice --- ## Step 3: Generate Twitter/X Thread **Format: 5-8 tweets, each under 280 characters** **Structure:** ``` Tweet 1 (Hook): [Bold claim, surprising stat, or contrarian take. Must stand alone. End with "Thread:" or a hook that makes them want to read more.] Tweet 2-3 (Setup): [Context, story, or problem statement. Short sentences. One idea per tweet.] Tweet 4-6 (Value): [The actual insights. Frameworks, steps, or lessons. Each tweet delivers one complete thought.] Tweet 7 (Summary/Takeaway): [Distill the entire thread into one quotable sentence.] Tweet 8 (CTA): [Retweet ask, follow CTA, or link to full content. "If this was useful, repost Tweet 1 so others can find it."] ``` **Twitter/X Rules:** - Tweet 1 must work as a standalone post (most people only see this) - Each tweet must be under 280 characters -- verify this - Use numbers ("5 things I learned") -- they outperform vague threads - One idea per tweet, no run-on thoughts - Tweet 7 should be the most screenshot-worthy line - No hashtags in threads (they look spammy on X) - If including a link, put it in the LAST tweet only --- ## Step 4: Generate Instagram Caption **Format: 150-200 words with clear structure** **Structure:** ``` [Hook line -- first 125 characters are all that show before "...more" so make them count] [Blank line] [Story or insight in conversational tone. Write like you're texting a smart friend. 3-4 short paragraphs.] [Actionable takeaway -- something they can do TODAY] [CTA: "Save this for later" / "Share with someone who needs this" / "Drop a [emoji] if you've experienced this"] . . . [Hashtag block: 15-20 relevant hashtags separated from the caption by dot spacers] ``` **Instagram Rules:** - First 125 characters determine if they tap "...more" -- make them irresistible - Conversational tone, not corporate - Shorter paragraphs than LinkedIn - "Save this" CTAs boost the algorithm more than likes - Hashtag block goes AFTER dot spacers so it looks clean - Mix of broad hashtags (#entrepreneurship) and niche (#b2bsaas) - Carousel-style formatting works: number your points clearly --- ## Step 5: QA Scoring Rate each piece of content on these 7 dimensions (1-10 scale): | Dimension | What It Measures | Target | |-----------|-----------------|--------| | **Hook** | Would someone stop scrolling? | 8+ | | **Value Density** | Insight-to-word ratio. No filler. | 7+ | | **Specificity** | Concrete examples vs vague advice? | 7+ | | **Authenticity** | Does it sound like a real person? | 8+ | | **Shareability** | Would someone forward/repost this? | 7+ | | **CTA Clarity** | Is the next step obvious? | 8+ | | **Platform Fit** | Does it match the platform's culture? | 8+ | **Scoring:** - **56-70**: PUBLISH -- strong content, ready to post - **42-55**: REVISE -- good bones, tighten weak dimensions - **Below 42**: REWORK -- start from a different angle For any dimension scoring below 7, provide a specific revision suggestion. --- ## Step 6: Bonus Outputs Also generate: ### Email Newsletter Snippet (50-75 words) A short version suitable for a newsletter intro or email blast. Conversational, ends with a link tease. ### Quote Card Text The single most shareable sentence from the content, formatted for a quote graphic. Under 15 words if possible. ### Suggested Posting Schedule Recommend the best day/time window for each platform based on general best practices: - LinkedIn: Tue-Thu, 8-10am local time - Twitter/X: Mon-Fri, 12-3pm local time - Instagram: Tue-Fri, 11am-1pm local time --- ## Content Principles 1. **One idea per post.** If you're saying "and also" -- split it into two posts. 2. **Specificity wins.** "We increased revenue 34% in 90 days" beats "we grew significantly." 3. **Stories > Lectures.** People remember the story of ONE client, not a list of 10 tips. 4. **The hook earns the read.** If the first line doesn't stop the scroll, nothing else matters. 5. **Give away the answer.** Don't tease -- deliver. People share what made them smarter. 6. **Sound like a person.** Read it out loud. If it sounds like a press release, rewrite it. --- *Powered by [KOINO Capital](https://koino.capital) -- turn one piece of content into a week of posts, automatically.* >>>>>>> 68907e8dc5bcb2be3cc9fd2c0273a497c3d3f3ea