# Business/startup

> Startup strategy — brand marketing, project management, and quarterly reviews. Use for product launch or iteration planning.

- Skill: `latticecast/business-startup` (Agent Skill, multi-file: 4 files)
- Install (CLI): `npx skillmds@latest add latticecast/business-startup`
- Raw SKILL.md: https://api.skillmd.com/api/skills/latticecast/business-startup/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: LatticeCast (https://skillmd.com/u/latticecast)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/latticecast/business-startup

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# Startup — Brand Marketing & Project Management

Generate startup strategy content covering both brand marketing and project management.

> **Required reading**:
> - [brand-marketing.md](brand-marketing.md) — profit-first mindset, SEO/STP/UVP, funnels, flywheel, cross-platform strategy
> - [project-management.md](project-management.md) — pyramid hierarchy, early validation, Agile+Spiral, Vertical Slice, team ownership
> - [AAR.md](AAR.md) — quarterly review table with detailed items and categories

Brand marketing and project management develop **simultaneously** — never treat them as separate phases.

## Workflow

1. Confirm the user's context: new product? existing product iteration? quarterly review?
2. Read all three .md files
3. Generate content that integrates both marketing and development perspectives