# Gtm Plan

> GTM Plan (Stage 7)

- Skill: `ldphuong-vn/gtm-plan` (Agent Skill)
- Install (CLI): `npx skillmds@latest add ldphuong-vn/gtm-plan`
- Raw SKILL.md: https://api.skillmd.com/api/skills/ldphuong-vn/gtm-plan/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: ldphuong-vn (https://skillmd.com/u/ldphuong-vn)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/ldphuong-vn/gtm-plan

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# GTM Plan (Stage 7)

Runs in two situations (PLAN MODE): (a) after `decision.verdict == GO` for a new idea, OR (b) when the
subject is an **already-decided / live product** (case B_PRODUCT, or a GTM/marketing-prep request) —
there the product's existence IS the prior GO, so do not gate this stage on a fresh verdict. Turns the
case into an executable plan. Read `dossier-schema.md` if needed. Write into `gtm_plan`. Do not render.

## Procedure
1. **Positioning → messaging** — carry the stage-4 positioning into 2–3 concrete message lines aimed
   at the beachhead.
2. **Channels & marketing** — name specific channels matched to the ICP, with expected CAC per channel
   (see `../../lenses/marketing-strategy.md`); split brand vs performance; one campaign hypothesis at a time. If paid ads are central, apply
   `../../lenses/digital-ads.md` (funnel math, marginal CAC, incrementality test) — skip it otherwise.
3. **Launch steps** — an ordered, minimal launch sequence.
4. **Metrics** — one **North Star**, then the AARRR funnel (acquisition / activation / retention /
   referral / revenue).
5. **OKRs** — 1–2 objectives with measurable key results for the first cycle.

## Writes
`gtm_plan.*` (positioning, messaging, beachhead, channels, launch_steps, north_star_metric, aarrr,
okrs) and a `stages[]` record (`stage_id: 7`).

## Console
`[Tầng 7 · Kế hoạch GTM] North Star: <…> · kênh: <…>`