# Instantly Sequences > Set up Instantly — unlimited accounts, warmup pool, campaign optimization, unified inbox. Triggers on: "Instantly", "Instantly setup", "Instantly campaigns", "Instantly warmup". - Skill: `leadmagic/instantly-sequences` (Agent Skill, multi-file: 5 files) - Install (CLI): `npx skillmds@latest add leadmagic/instantly-sequences` - Raw SKILL.md: https://api.skillmd.com/api/skills/leadmagic/instantly-sequences/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - License: MIT - Author: LeadMagic (https://skillmd.com/u/leadmagic) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/leadmagic/instantly-sequences --- # Instantly Sequences ## Overview Instantly competes with Smartlead in the high-volume cold email space. Key features: unlimited email accounts, built-in warmup pool, campaign optimization, and a unified inbox. This skill covers setup from infrastructure through optimization. ## Authoritative Foundations - **Instantly Best Practices** — Mailbox rotation, campaign caps, and deliverability-first sending setup. - **Cold Email Infrastructure Standards** — Named methodology governing recommendations in this skill's process. - **Outreach — Sales Engagement Cadence Design** — Sequence governance, task-based selling, and CRM-locked cadences. ## When to Use - "Set up Instantly" - "Instantly campaign setup" - "Instantly warmup" - "Optimize Instantly campaigns" ## Step-by-Step Process ### Phase 1: Account Infrastructure - Buy secondary domains (never use primary domain) - Set up 2-3 Google Workspace or M365 mailboxes per domain - Configure DNS: SPF, DKIM, DMARC, custom tracking domain - Connect all mailboxes to Instantly - Begin warmup: Instantly auto-sends from your mailboxes to its warmup pool and auto-replies to build reputation. Run 2-3 weeks before launching. ### Phase 2: Campaign Setup - **Import leads:** CSV upload with mapped fields, verify emails before sending - **Sequence builder:** Unlimited email steps, delays between 1-7 days - **A/B testing:** Up to 26 variants per campaign, auto-rotate, declare winner - **Sending schedule:** Mon-Fri with timezone optimization, max 50 emails/day/account - **Account rotation:** Auto-rotate across connected accounts, no account sends >50/day ### Phase 3: Campaign Rules - Auto-pause on X consecutive bounces - Auto-remove from sequence on unsubscribe request - Auto-label replies by sentiment (AI categorization) - Duplicate detection: don't send to the same email across campaigns - Blocklist management: automatically suppress unsubscribes across all campaigns ### Phase 4: Unified Inbox - All replies across all accounts in one view - Reply from any connected account in one interface - Auto-label: interested, not interested, OOO, wrong person - Lead status sync: update CRM based on reply categorization ### Phase 5: Optimization - Campaign analytics: open rate, reply rate, bounce rate, spam rate - Account analytics: per-account health score, warmup status, reputation - A/B winner: auto-declare after statistical significance, apply winner - Sequence optimization: prune low-performing steps, extend high-performing ones ## Output Format Instantly playbook with: infrastructure checklist, campaign configuration, account management plan, inbox workflow, and optimization cadence. ## Quality Check Before delivering, verify: - [ ] All required sections are complete - [ ] Output matches the user's stated need - [ ] Named frameworks are cited for key recommendations - [ ] No vague claims — every recommendation has a specific action - [ ] Deliverable is ready for operational use, not just conceptual ## Common Pitfalls 1. **Skipping research.** Building output without understanding the specific context. Fix: always gather required inputs before producing deliverables. 2. **Generic output.** "Improve your process" without concrete steps. Fix: every recommendation must include a specific action, timeline, and owner. 3. **Missing framework citations.** Advice without named authorities. Fix: ground every recommendation in a cited framework from a recognized authority. ## Execution Artifacts - `references/framework-notes.md` — Eric infra, Pat verify gate, tool boundaries - `templates/output-template.md` — infrastructure + campaign + Clay gate deliverable - `scripts/check-output.py` — local checklist validator for required sections This skill includes lightweight artifacts the agent can load on demand: - `references/clay-enrollment-handoff.md` — Clay/loops → Instantly field map + verify gate - `../../outbound/cold-email-strategy/references/eric-nowoslawski-outbound.md` — infra at scale (Eric Nowoslawski) - `../../outbound/cold-email-copywriting/references/pat-spielmann-outbound-copy.md` — verify-before-send (Pat Spielmann) - `../../tools/clay-toolkit/SKILL.md` — clay-toolkit upstream enrichment - `../../tools/clay-loops-toolkit/references/loop-catalog.md` — signal loop routing - `../../../../references/gtm-experts-outbound-index.md` — expert router Use the artifacts when the user asks for an implementation-ready deliverable, a repeatable workflow, or a quality check rather than generic advice. ## Implementation Depth Use this section when the user asks for a finished asset, not a high-level explanation. ### Diagnostic Questions 1. What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led? 2. Which ICP tier is the output for: small business, mid-market, enterprise, or mixed? 3. What proof is available today: customer stories, usage data, third-party validation, screenshots, or none? 4. What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow? 5. What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure? ### Framework Application Map the recommendation explicitly to the named frameworks in this skill: - Instantly Best Practices: apply only the part that directly improves the requested deliverable. - Cold Email Infrastructure Standards: apply only the part that directly improves the requested deliverable. - Outreach — Sales Engagement Cadence Design: apply only the part that directly improves the requested deliverable. ### Deliverable Standard A strong output from this skill includes: - A crisp diagnosis of the current situation - A recommended path with tradeoffs, not a generic list - A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan - A measurement plan with leading and lagging indicators - Risks and edge cases called out before execution ### Adaptation Rules - For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity. - For mid-market: include workflow ownership, handoffs, integrations, and enablement assets. - For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements. ## Related Skills - email-deliverability, domain-infrastructure, inbox-setup, cold-email-strategy, reply-handling