# Lemlist Setup > Set up and optimize Lemlist — personalized images/videos, multi-channel sequences, warm-up, deliverability. Triggers on: "Lemlist", "Lemlist setup", "Lemlist campaigns", "personalized cold email". - Skill: `leadmagic/lemlist-setup` (Agent Skill, multi-file: 5 files) - Install (CLI): `npx skillmds@latest add leadmagic/lemlist-setup` - Raw SKILL.md: https://api.skillmd.com/api/skills/leadmagic/lemlist-setup/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Productivity - License: MIT - Author: LeadMagic (https://skillmd.com/u/leadmagic) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/leadmagic/lemlist-setup --- # Lemlist Setup ## Overview Lemlist differentiates on personalization — custom images, videos, and landing page personalization that other platforms don't offer natively. Combined with lemwarm (automated warmup) and multi-channel capabilities, it's ideal for teams that want higher per-email engagement at lower volume. ## Authoritative Foundations - **Lemlist Personalization Framework** — Multichannel sequences — email, LinkedIn, calls in one enrollment. - **Guillaume Moubeche — lemlist Outbound** — Multichannel sequences — email, LinkedIn, calls in one enrollment. - **ColdIQ Multi-Channel** — Named methodology governing recommendations in this skill's process. - **Outreach — Sales Engagement Cadence Design** — Sequence governance, task-based selling, and CRM-locked cadences. ## When to Use - "Set up Lemlist" - "Lemlist campaign setup" - "Personalized cold email at scale" - "Lemlist warmup strategy" ## Step-by-Step Process ### Phase 1: Lemwarm Setup Before sending any campaign: - Add all sending mailboxes to lemwarm - Start with 2-5 warmup emails/day, auto-escalate over 3-4 weeks - Monitor reputation score: target >95 before launching real campaigns - Lemwarm sends auto-replies from warmup pool to build positive reputation ### Phase 2: Campaign Architecture - **Sequence:** 3-7 steps, email + LinkedIn + custom tasks - **Personalization:** Custom images (prospect name/logo on image), custom videos (screencast with prospect website), custom landing pages (dynamic text/image) - **Conditions:** If opened → different next step. If clicked → different follow-up. If no engagement → different angle. - **Sending:** Max 100 emails/day/domain across all campaigns ### Phase 3: Creative Personalization - **Custom images:** Prospect name on a whiteboard, their logo in your UI, "Hi {first_name}" graphic - **Custom videos:** Loom-style screencast showing their website + your product integration - **Custom landing pages:** Dynamic hero image with their company logo, dynamic headline with their name, dynamic case study from their industry ### Phase 4: Multi-Channel Layer LinkedIn into sequences: - Email Touch 1 → LinkedIn profile view 2 days later - Email Touch 2 → LinkedIn connection request 2 days later - Email Touch 3 → LinkedIn DM 2 days later - All tracked in Lemlist timeline ### Phase 5: Analytics - Campaign health: reply rate, interest rate, meeting rate - Creative performance: which images/videos drive highest engagement - A/B test: personalization vs plain text, creative vs standard - Warmup health: per-mailbox reputation score, spam placement rate ## Output Format Lemlist playbook with: warmup schedule, campaign configuration, creative personalization templates, multi-channel integration plan, and optimization framework. ## Quality Check Before delivering, verify: - [ ] All required sections are complete - [ ] Output matches the user's stated need - [ ] Named frameworks are cited for key recommendations - [ ] No vague claims — every recommendation has a specific action - [ ] Deliverable is ready for operational use, not just conceptual ## Common Pitfalls 1. **Skipping research.** Building output without understanding the specific context. Fix: always gather required inputs before producing deliverables. 2. **Generic output.** "Improve your process" without concrete steps. Fix: every recommendation must include a specific action, timeline, and owner. 3. **Missing framework citations.** Advice without named authorities. Fix: ground every recommendation in a cited framework from a recognized authority. ## Execution Artifacts - `references/framework-notes.md` — Guillaume multichannel, Pat Full-Circle, lemwarm gates - `templates/output-template.md` — lemwarm + multichannel + Clay gate deliverable - `scripts/check-output.py` — local checklist validator This skill includes lightweight artifacts the agent can load on demand: - `references/clay-enrollment-handoff.md` — Clay → Lemlist variables + problem_hook mapping - `../../outbound/cold-email-strategy/references/lemlist-guillaume-outbound.md` — Guillaume Moubeche canonical playbook - `../../outbound/cold-email-copywriting/references/pat-spielmann-outbound-copy.md` — verify + multichannel (Pat Spielmann) - `../../tools/clay-loops-toolkit/references/routing-matrix.md` — signal → campaign map - `../../../../references/gtm-experts-outbound-index.md` — expert router Use the artifacts when the user asks for an implementation-ready deliverable, a repeatable workflow, or a quality check rather than generic advice. ## Implementation Depth Use this section when the user asks for a finished asset, not a high-level explanation. ### Diagnostic Questions 1. What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led? 2. Which ICP tier is the output for: small business, mid-market, enterprise, or mixed? 3. What proof is available today: customer stories, usage data, third-party validation, screenshots, or none? 4. What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow? 5. What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure? ### Framework Application Map the recommendation explicitly to the named frameworks in this skill: - Lemlist Personalization Framework: apply only the part that directly improves the requested deliverable. - ColdIQ Multi-Channel: apply only the part that directly improves the requested deliverable. - Outreach — Sales Engagement Cadence Design: apply only the part that directly improves the requested deliverable. ### Deliverable Standard A strong output from this skill includes: - A crisp diagnosis of the current situation - A recommended path with tradeoffs, not a generic list - A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan - A measurement plan with leading and lagging indicators - Risks and edge cases called out before execution ### Adaptation Rules - For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity. - For mid-market: include workflow ownership, handoffs, integrations, and enablement assets. - For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements. ## Related Skills - cold-email-strategy, cold-email-copywriting, email-deliverability, inbox-setup, social-selling