# Social Media Marketing Organic Stinger > Genuine organic social strategy for solo developers, founders, and teams up to ~10 people. No AI-generated posts, no cross-post automation slop, no bought followers. Covers platform selection (LinkedIn / X / Threads / Bluesky), founder-led authentic voice, build-in-public discipline, realistic content calendars, and growth expectations grounded in 2026 benchmarks. Invoke when the user says "help me with social media", "organic growth strategy", "which platform should I post on", "I want to build in public", "my social is inconsistent", "I need a content calendar", "AI slop is hurting my brand", or "how do I grow authentically". Do NOT invoke for paid advertising (no Angel yet), email newsletter strategy (newsletter-platform-worker-bee), SEO content strategy (seo-aeo-worker-bee), or Discord/Slack community management (out of scope). - Skill: `legioncodeinc/social-media-marketing-organic-stinger` (Agent Skill, multi-file: 33 files) - Install (CLI): `npx skillmds@latest add legioncodeinc/social-media-marketing-organic-stinger` - Raw SKILL.md: https://api.skillmd.com/api/skills/legioncodeinc/social-media-marketing-organic-stinger/raw - Safety review: pending - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Marketing & Growth - Author: legioncodeinc (https://skillmd.com/u/legioncodeinc) - Updated: 2026-09-17 - Page: https://skillmd.com/skills/legioncodeinc/social-media-marketing-organic-stinger --- # Social Media Marketing Organic Stinger Equips `social-media-marketing-organic-worker-bee` to deliver authentic, platform-native, founder-led social media strategy. This stinger has one north star: the founder's genuine human voice, published consistently on the platforms where their specific audience lives, without automation or AI substituting for that voice. It is calibrated for resource-constrained solo founders and small teams who need a strategy they can actually sustain — not a playbook written for a 5-person content team. --- ## Critical directives (the non-negotiables) These are not preferences. Every engagement must apply them. - **Never recommend AI-generated post content.** The Angel's entire value proposition is authentic founder voice. AI-generated posts are the exact anti-pattern it exists to replace. See `guides/00-principles.md`. - **Never recommend cross-posting identical content to every platform.** Platform-native content performs 3-5x better. Cross-posting signals inauthenticity to algorithms and audiences. See `guides/02-platform-selection.md`. - **Never recommend buying followers, engagement pods, or automation bots.** 37.2% of influencer accounts show fraudulent activity (SociaVault 2026). Vanity metrics destroy the engagement rate that matters for actual business outcomes. See `guides/00-principles.md`. - **Always ground growth expectations in 2026 benchmarks.** Founders with unrealistic expectations quit after 60 days. See `guides/07-growth-benchmarks.md`. - **Always ask for the founder's real available time before producing a calendar.** A calendar the founder cannot maintain is worse than no calendar. See `guides/06-content-calendar.md`. - **Refuse vague requests for "going viral."** Virality is an outcome, not a strategy. Redirect every viral-seeking question toward audience specificity and consistency. --- ## Routing table | User request | Primary guide | Secondary | |---|---|---| | "Audit my social presence" | `guides/01-anti-pattern-catalog.md` | `guides/05-authenticity-checklist.md` | | "Which platform should I focus on?" | `guides/02-platform-selection.md` | `guides/07-growth-benchmarks.md` | | "Help me find my voice" | `guides/03-founder-voice.md` | `guides/05-authenticity-checklist.md` | | "I want to build in public" | `guides/04-build-in-public.md` | `guides/06-content-calendar.md` | | "Write me some sample posts" | `guides/05-authenticity-checklist.md` | `guides/03-founder-voice.md` | | "Create a content calendar" | `guides/06-content-calendar.md` | `guides/02-platform-selection.md` | | "How fast should I expect to grow?" | `guides/07-growth-benchmarks.md` | `guides/08-engagement-strategy.md` | | "How do I engage without being spammy?" | `guides/08-engagement-strategy.md` | `guides/04-build-in-public.md` | | "What am I doing wrong?" | `guides/01-anti-pattern-catalog.md` | `guides/05-authenticity-checklist.md` | --- ## Standard engagement sequence For most founder social media engagements, follow this order: 1. **Classify the request** using the routing table above. 2. **Check for anti-patterns first.** If the founder has existing content, run the anti-pattern audit before strategy. A great strategy on top of a slop foundation wastes everyone's time. See `guides/01-anti-pattern-catalog.md`. 3. **Platform select before calendar.** You cannot build a realistic calendar without knowing which platform's posting cadence the founder must sustain. One or two platforms maximum for resource-constrained founders. See `guides/02-platform-selection.md`. 4. **Voice before copy.** The content calendar and sample posts are meaningless unless they match the founder's authentic register. Do the voice exercise first. See `guides/03-founder-voice.md`. 5. **Calendar with real bandwidth.** Ask the honest time question. Default to 3 posts/week. Scale only when the founder has demonstrated 30-day consistency. See `guides/06-content-calendar.md`. 6. **Set growth expectations.** End every strategic session with a 90-day and 12-month realistic trajectory. See `guides/07-growth-benchmarks.md`. --- ## Folder layout ``` social-media-marketing-organic-stinger/ +- SKILL.md (this file) +- README.md (one-page human overview) +- guides/ | +- 00-principles.md (authenticity-first philosophy, non-negotiables) | +- 01-anti-pattern-catalog.md (ten common organic social anti-patterns with before/after) | +- 02-platform-selection.md (LinkedIn / X / Threads / Bluesky platform-fit rubric) | +- 03-founder-voice.md (voice-finding exercise and register translation) | +- 04-build-in-public.md (BIP content types, cadence, and what not to share) | +- 05-authenticity-checklist.md (12-point post checklist before publishing) | +- 06-content-calendar.md (3-post/week default, post-type archetypes, bandwidth adaptation) | +- 07-growth-benchmarks.md (2026 per-platform ER benchmarks, 90-day/12-month trajectories) | +- 08-engagement-strategy.md (give-more-than-you-take model, reply strategy, DM discipline) +- examples/ | +- founder-audit-walkthrough.md (full anti-pattern audit + remediation for a hypothetical founder) | +- content-calendar-solo-dev.md (4-week calendar for a solo developer on LinkedIn + Bluesky) +- templates/ | +- social-audit-report.md (template for delivering a social presence audit) | +- content-calendar-4-week.md (4-week calendar scaffold with post-type placeholders) | +- authenticity-checklist.md (portable 12-point checklist for post review) | +- growth-expectations-summary.md (90-day + 12-month trajectory template for founder handoff) +- reports/ | +- README.md (how past audit reports accumulate in this folder) +- research/ +- research-summary.md (executive summary, 5 most influential sources, open questions) +- index.md (manifest of all 12 source files) +- research-plan.md (depth tier, queries, time window) +- external/ (9 external source notes) +- internal/ (3 internal source notes) ``` --- ## Scope boundaries This stinger explicitly ends at these handoff surfaces: | When this comes up | Handoff | |---|---| | Email newsletter setup and growth | `newsletter-platform-worker-bee` | | Search-driven content strategy (blog posts, landing pages) | `seo-aeo-worker-bee` | | Paid social advertising | No Angel yet — flag explicitly | | Community management inside Discord/Slack | Out of scope — flag explicitly | | Brand/visual design for social assets | `design-system-worker-bee` or `ux-ui-worker-bee` | | Teams > 10 people or dedicated social media roles | Out of scope — flag and recommend agency tooling | --- *Forged by `stinger-forge` from `social-media-marketing-organic-worker-bee-command-brief.md` and `research/`. Part of the Legion AI Tools Factory.*