# Content Repurposing > Use when repurposing content. Blog to multi-format. - Skill: `loopyluci/content-repurposing` (Agent Skill) - Install (CLI): `npx skillmds@latest add loopyluci/content-repurposing` - Raw SKILL.md: https://api.skillmd.com/api/skills/loopyluci/content-repurposing/raw - Safety review: pending (external: skill-scanner PASS, skillspector PASS) - Works with: Claude Code, Claude.ai, OpenAI Codex - Category: Coding & Dev Tools - License: MIT - Author: LoopyLuci (https://skillmd.com/u/loopyluci) - Updated: 2026-09-08 - Page: https://skillmd.com/skills/loopyluci/content-repurposing --- # Content Repurposing ## Overview Systematically transform a single blog post into 8+ content formats tailored to different platforms. Maintains the core message while adapting tone, length, format, and delivery for each audience. Maximizes ROI on every piece of content you create. ## When to Use - You've published a high-performing blog post and want to maximize its reach - You have limited content creation time and need more output from each asset - You manage multiple channels (blog, email, social, video, podcast) and need cross-platform content - You want to reach audiences on platforms they actually use (LinkedIn, Reddit, YouTube, etc.) ## Core Principle One core message → Multiple formats → Targeted distribution. ## Repurposing Playbooks ### 1. Blog → LinkedIn Post **Goal:** Professional/industry-specific version optimized for LinkedIn's feed algorithm. **Format:** ``` [Grabby hook — stat, bold claim, or contrarian take] [2–3 paragraph body — key insight from the post] [1–2 bullet points with the most actionable takeaways] [Discussion question or opinion invitation] [Soft CTA: link to full post in comments or first comment] ``` **Rules:** - Keep it 1,200–1,500 characters (LinkedIn truncates longer posts with "see more") - Lead with a line break after the first sentence (LinkedIn algorithm rewards it) - Tag relevant people/companies (but keep it to 3–5 max to avoid spam filtering) - No external links in the main body text — put them in the first comment - Use line breaks between paragraphs for readability - Post between 8–10 AM or 12–1 PM (user's timezone) for best engagement - Engage with comments within the first hour to boost algorithmic reach **Templates:** ``` # Contrarian Take Most people think [common belief]. But [data/fact] tells a different story. In my latest post, I broke down [key insight]. The takeaway? [One-sentence actionable insight]. What's your take on this? Drop it in the comments 👇 # Listicle Digest I spent [timeframe] researching [topic]. Here are the [N] most important findings: → [Finding 1] → [Finding 2] → [Finding 3] → [Finding 4] → [Finding 5] Which of these surprised you most? 👇 ``` ### 2. Blog → Twitter/X Thread **Goal:** Quick-scan serialized content optimized for X's scroll-and-engage behavior. **Format (15–25 tweets):** ``` Tweet 1: Hook — surprising stat, question, or bold claim + [🧵] Tweet 2: Context — the problem this addresses Tweet 3-5: Background / setup Tweet 6-18: Main points — one actionable insight per tweet Tweet 19-23: Examples or case study highlights Tweet 24: Summary / key takeaway Tweet 25: CTA — "RT the first tweet if useful. Full post: [link]" ``` **Rules:** - Each tweet must make sense on its own (people scroll through fragments) - Max 2–3 lines per tweet (280 chars but shorter tweets perform better) - One insight per tweet — never split a single idea across two tweets - Use → , ↑ , or emoji arrows for visual flow - Pin the 60-minute window after posting for engagement (reply to every meaningful reply) - Add 2–4 images or quote-tweetable stat cards - Quote the first tweet with a follow-up to keep the thread going - No more than 1 link to the full post (usually tweet 3 or tweet 24) **Thread Hook Formulas:** ``` [N] [noun] that will change how you [verb] [🧵] I spent [time period] doing [hard thing]. Here's what I learned. [🧵] Most [people/companies] get [topic] wrong. Here's the right way. [🧵] Everything you know about [topic] is [wrong/outdated]. Let me explain. [🧵] ``` ### 3. Blog → Email Newsletter **Goal:** Personal, direct-to-inbox digest for existing subscribers. **Format:** ``` Subject Line: [Curiosity-gap / benefit-driven / personalized] Preview Text: [Compelling second hook, ~60-80 chars] --- Body --- Hey [First Name], [1-2 sentence opener — personal connection to the topic] [3-5 sentence summary of the post — the "what" and "why it matters"] [1-2 key takeaways with bullet points or quick stats] [Personal insight or opinion — not just summary, add value] [PS with a personal note, question, or secondary resource] [CTA: "Read the full post →"] ``` **Rules:** - Subject line under 50 characters - Preview text never matches the subject line — complementary second hook - One topic per email - Use plain text or minimal formatting (template-like emails get filtered) - Keep it 200–400 words (including the bullet list) - Always include a question to drive replies (engagement = better deliverability) - Link to the full post (not the whole post pasted inline) - Add a PS with something extra (tool recommendation, quote, or behind-the-scenes note) ### 4. Blog → Video Script (YouTube / Shorts / TikTok) **Goal:** Visual narrative adapted for video-first platforms. **YouTube (8–15 min):** ``` Hook (0:00-0:30): Same hook as blog post, but spoken — start with a question or visual Intro (0:30-1:30): What the video covers and why they should watch Body (1:30-12:00): Walk through the blog post's key sections visually - Show screenshots, slides, demonstrations - Speak the main points (not read word-for-word) - Add examples, personal stories, or extra depth CTA Mid-roll (5:00): "Like and subscribe" / "Check the description for the full guide" Conclusion (12:00-14:00): Summary, key takeaway, ask to comment End Screen (14:00-15:00): Link to full blog post, related video, subscribe ``` **Shorts / TikTok / Reels (30–90 seconds):** ``` 0:00-0:05 — Hook (text overlay: "Stop doing X, do Y instead") 0:05-0:30 — The problem (fast cuts, high energy) 0:30-0:55 — The solution (visual demonstration, on-screen points) 0:55-1:25 — The result / proof 1:25-1:30 — CTA ("Follow for more / Link in bio / Full blog post") ``` **Rules:** - Write for the ear, not the eye — use shorter sentences, contractions, pauses - No paragraph longer than 2 spoken sentences - Add timestamps to key sections for YouTube chapters - Include captions/subtitles for silent viewing - Thumbnail design with text overlay previewing the hook - Description includes a link to the full blog post + timestamps ### 5. Blog → Podcast Outline **Goal:** Conversational long-form audio for an interview or solo episode. **Format:** ``` Episode Title: [Same topic, framed for audio] [0:00-2:00] Intro — Who you are, what you're covering today [2:00-5:00] The Problem — what prompted the blog post topic [5:00-15:00] Key Insight #1 — expand on the first major section [15:00-25:00] Key Insight #2 — dive deeper, add what wouldn't fit in the post [25:00-35:00] Key Insight #3 — examples, stories, listener scenarios [35:00-40:00] Contrarian take or "what most people get wrong" [40:00-45:00] Actionable steps / toolkit [45:00-48:00] Summary + CTA (rate/review, subscribe, link to full post) [48:00-50:00] Outro / next episode teaser ``` **Rules:** - Replace written examples with spoken stories - Add "what I didn't include in the post" as exclusive audio content - Mention the blog post as "show notes" for detailed links - Keep it to 20–50 minutes for solo, 30–60 minutes for interviews - Add chapter markers in the audio file metadata - Publish on Spotify, Apple, Google, and YouTube as podcast video ### 6. Blog → Infographic **Goal:** Visual one-pager for Pinterest, LinkedIn carousel, SlideShare, embedded images. **Design:** ``` Canvas: 800×2000 px or 1080×1920 px (vertical) Top: Title in bold, minimal text Sections: 4–6 visual blocks, each representing one H2 - Each block: icon + headline + 1–3 bullet stats/facts Bottom: Source URL + logo + "Full post at [link]" Style: Brand colors, 2–3 complementary colors Sans-serif font, 2 font sizes max White space: 30% of canvas should be empty ``` **Tools:** - Canva (free templates for infographics) - Adobe Express - Visme - Piktochart - Figma (custom design) **Distribution:** - Pinterest (vertical pin, keyword-rich description) - LinkedIn carousel (PDF upload, 4–8 slides) - Embed in the original blog post at the top as a visual summary - SlideShare / Speaker Deck for long-form visual - Medium post with the infographic as hero image + short commentary ### 7. Blog → Reddit Post **Goal:** Platform-native content for niche subreddits. **Format:** ``` Title: [Question or "I just learned X — here's what surprised me"] [1–2 paragraph summary of the key finding/insight] [Brief context about why you looked into this] [One powerful data point or quote from the post] [Question back to the community: "Has anyone else experienced this?"] [Link in comments or sidebar — never in the post body] ``` **Rules:** - Read the subreddit rules before posting (most ban self-promotion) - Never link directly in the post body — put the URL in a comment or the post footer - Focus on being helpful, not promotional. "Here's what I found" not "Read my post" - Engage with every comment within the first 2 hours - Use subreddit-specific formatting (e.g., r/SEO might appreciate data, r/Entrepreneur wants actionable stories) - Never post the same content across multiple subreddits (shadowban risk) - Add a "TL;DR" at the end of long posts ### 8. Blog → SlideShare / Presentation **Goal:** Professional deck for SlideShare, SpeakerDeck, or embedded slides in the post. **Format:** ``` Slide 1: Title slide (headline + author name + date) Slide 2: The problem (stat or question) Slide 3-5: Key insights (one per slide) Slide 6-8: Data / evidence (charts, screenshots) Slide 9-10: Actionable takeaways or checklist Slide 11: Summary slide Slide 12: CTA + link to full post + contact info ``` **Rules:** - Max 15 slides (SlideShare users have short attention spans) - One idea per slide - 30–50 words max per slide - Strong visuals: charts, graphs, screenshots, icons - Export as PDF for SlideShare / SpeakerDeck - Embed in the blog post as supplementary content - Include speaker notes for those who present it ## Repurposing Decision Matrix | Platform | Best For | Content From | Effort | Reach Potential | |----------|----------|-------------|--------|-----------------| | LinkedIn | Professional insights | Listicle, data, opinion | Medium | High (B2B) | | Twitter/X | Quick insights, virality | Listicle, hot take | High | Very High | | Email | Deep relationship | How-to, pillar, case study | Medium | Medium | | YouTube | Tutorial, education | How-to, guide, comparison | High | Very High | | Shorts/TikTok | Quick tips | One tip from any post | Medium | Very High | | Podcast | Deep dive, authority | Pillar, opinion, interview | High | Medium | | Infographic | Visual summary | Data, listicle, comparison | Medium | High | | Reddit | Niche authority | Data, story, experience | Medium | Medium | | SlideShare | Professional lead gen | Guide, data, framework | Medium | Medium | ## Common Pitfalls - **One-size-fits-all:** Posting the same text to every platform ignores format expectations - **Not adapting the tone:** LinkedIn is professional, Reddit is casual, Twitter is punchy — each needs a different voice - **Too much self-promotion:** Reddit and LinkedIn punish heavy linking — focus on value, not traffic - **Repurposing content that didn't perform:** If the blog post has zero traction, don't amplify a dud — pick posts with proven engagement - **No platform-specific formatting:** A LinkedIn post without line breaks and a Twitter thread without media both underperform - **Ignoring platform rules:** Each platform has content length, linking, and automation rules — violating them gets you shadowbanned - **Repurposing the same post in the same week:** Space out repurposing over 2–4 weeks to avoid audience fatigue ## Verification Checklist - [ ] Source blog post identified and confirmed top-performing (or strategically important) - [ ] At least 3 repurposing formats selected from the matrix - [ ] Each format adapted for its platform (tone, length, structure) - [ ] Platform rules checked (no banned self-promotion) - [ ] Links formatted per platform (in-post vs first-comment vs description) - [ ] Visual assets created per format specs - [ ] Repurposing scheduled across 2–4 weeks (not all at once) - [ ] Tracking UTM parameters added to all links - [ ] Engagement monitoring set for first 24 hours per platform - [ ] Performance compared to original post (views, clicks, engagement rate)