# Customer Marketing Social Proof

> Use when building customer marketing and social proof.

- Skill: `loopyluci/customer-marketing-social-proof` (Agent Skill)
- Install (CLI): `npx skillmds@latest add loopyluci/customer-marketing-social-proof`
- Raw SKILL.md: https://api.skillmd.com/api/skills/loopyluci/customer-marketing-social-proof/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: LoopyLuci (https://skillmd.com/u/loopyluci)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/loopyluci/customer-marketing-social-proof

---


# Customer Marketing and Social Proof

Building customer marketing programs — from collecting testimonials and case studies through review generation, social proof placement, and ROI measurement.

## When to Use

- Collecting and promoting customer testimonials
- Building case studies with quantifiable results
- Generating reviews on G2, Capterra, Trustpilot
- Placing social proof on website and in sales

## Social Proof Types

```python
SOCIAL_PROOF_TYPES = {
    'testimonials': 'Short quotes from satisfied customers (text or video)',
    'case_studies': 'Deep dive with problem, solution, results (pages)',
    'reviews': 'G2, Capterra, Google Reviews — star ratings + text',
    'logos': 'Customer logo sliders on website (builds trust instantly)',
    'metrics': '"10K+ customers", "99.9% uptime", "4.8★ rating" — quantified',
    'social_mentions': 'Twitter, LinkedIn praise — embed on site',
}

class SocialProofManager:
    """Manage and deploy social proof assets."""
    def __init__(self):
        self.testimonials = []
        self.case_studies = []
        self.reviews = []
    
    def add_testimonial(self, quote: str, customer: str, title: str,
                         company: str, metric: str = ''):
        self.testimonials.append({
            'quote': quote, 'customer': customer, 'title': title,
            'company': company, 'metric': metric,
        })
    
    def rotation(self, page_context: str) -> List[Dict]:
        """Get relevant testimonials for a specific page."""
        return self.testimonials[:3]  # Simplified rotation
```

## Verification Checklist

- [ ] Testimonials collected from key customer segments
- [ ] Case studies with quantified results (X% improvement, $Y saved)
- [ ] Review generation campaign (G2, Capterra, Google)
- [ ] Social proof placed on homepage, pricing, and sales pages
- [ ] Customer logos visible on website
- [ ] Video testimonials (short, authentic, diverse customers)
- [ ] Social proof ROI measured (conversion lift from proof elements)
- [ ] Permission obtained for all customer quotes and logos