# Email Marketing Campaigns
> Use when building and managing email marketing campaigns.
- Skill: `loopyluci/email-marketing-campaigns` (Agent Skill)
- Install (CLI): `npx skillmds@latest add loopyluci/email-marketing-campaigns`
- Raw SKILL.md: https://api.skillmd.com/api/skills/loopyluci/email-marketing-campaigns/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- License: MIT
- Author: LoopyLuci (https://skillmd.com/u/loopyluci)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/loopyluci/email-marketing-campaigns
---
# Email Marketing Campaigns
Building and managing email marketing campaigns ā from list building and segmentation through campaign creation, automation sequences, deliverability optimization, and analytics.
## When to Use
- Creating email newsletters and nurture sequences
- Building automated email flows (welcome, abandoned cart, re-engagement)
- Segmenting email lists for targeted campaigns
- Improving email deliverability (avoiding spam folders)
- Analyzing email performance (open rates, click rates, conversions)
## Campaign Types
```python
CAMPAIGN_TYPES = {
'welcome_sequence': '5-7 email sequence for new subscribers',
'nurture': 'Educational content to build trust over time',
'promotional': 'Product launches, sales, offers',
'newsletter': 'Regular content digest (weekly/monthly)',
'abandoned_cart': 'Recovery sequence for ecommerce',
're_engagement': 'Win-back inactive subscribers',
'transactional': 'Order confirmations, receipts, shipping updates',
'event': 'Webinar registrations, event reminders, follow-ups',
'birthday': 'Personalized greetings and offers',
}
```
## Campaign Builder
```python
from datetime import datetime, timedelta
from typing import Dict, List, Optional
import smtplib
from email.mime.text import MIMEText
import csv
class EmailCampaign:
"""Design and execute email marketing campaigns."""
def __init__(self, name: str, campaign_type: str):
self.name = name
self.type = campaign_type
self.emails = [] # Ordered sequence of emails
self.segments = []
self.created_at = datetime.now().isoformat()
def add_email(self, subject: str, body_html: str,
delay_hours: int = 0, delay_days: int = 0,
goal: str = "", track_links: bool = True) -> 'EmailCampaign':
"""Add an email to the campaign sequence."""
self.emails.append({
'subject': subject,
'body_html': body_html,
'delay': f"{delay_days}d {delay_hours}h" if delay_days or delay_hours else "0h",
'delay_hours': delay_hours + delay_days * 24,
'goal': goal,
'track_links': track_links,
'metrics': {'sent': 0, 'opens': 0, 'clicks': 0, 'unsubscribes': 0},
})
return self # Fluent API
def set_segments(self, segments: List[str]):
"""Target specific list segments."""
self.segments = segments
return self
def get_sequence_timeline(self) -> str:
"""Generate a timeline of the email sequence."""
timeline = f"\nš§ Campaign: {self.name} ({self.type})\n"
timeline += "=" * 50 + "\n"
cumulative = 0
for i, email in enumerate(self.emails, 1):
cumulative += email['delay_hours']
days = cumulative // 24
hours = cumulative % 24
timeline += f"\nEmail {i} | +{days}d {hours}h | {email['subject']}"
timeline += f"\n Goal: {email['goal']}"
timeline += f"\n {'ā' * 40}"
return timeline
def estimate_delivery_window(self) -> Dict:
"""Calculate total campaign duration."""
total_hours = sum(e['delay_hours'] for e in self.emails)
return {
'total_duration_hours': total_hours,
'total_duration_days': round(total_hours / 24, 1),
'email_count': len(self.emails),
}
```
## Welcome Sequence Example
```python
# 7-email welcome sequence
welcome = EmailCampaign("New Subscriber Welcome", "welcome_sequence")
welcome.add_email(
"Welcome to [Brand]! Here's your [lead magnet]",
"Thanks for joining!
As promised, here's your free resource...
",
delay_hours=0, goal="Deliver lead magnet"
).add_email(
"Meet the team behind [Brand]",
"We thought you'd like to know who we are...
",
delay_days=1, goal="Build connection and trust"
).add_email(
"How to get the most out of [product/service]",
"A quick-start guide to get results fast...
",
delay_days=2, goal="Onboard and educate"
).add_email(
"[Customer] achieved [result] ā here's how",
"See how someone like you used [product] to get [result]...
",
delay_days=4, goal="Social proof"
).add_email(
"Your [product] checklist for [specific outcome]",
"A practical checklist to get started...
",
delay_days=5, goal="Provide value, increase engagement"
).add_email(
"Quick question about your experience",
"We'd love to hear how things are going...
",
delay_days=7, goal="Gather feedback, qualify interest"
).add_email(
"Ready to take the next step?",
"Here's a special offer just for you...
",
delay_days=10, goal="Conversion/purchase"
)
```
## Deliverability Optimization
```python
class DeliverabilityOptimizer:
"""Optimize email deliverability (avoid spam folder)."""
SPAM_TRIGGER_WORDS = [
'free', 'guaranteed', 'act now', 'limited time', 'click here',
'buy now', 'discount', 'earn money', 'congratulations',
'winner', 'prize', 'cash', 'bonus', 'no cost', 'call now',
'double your', 'instant', 'once in a lifetime',
]
@staticmethod
def check_spam_score(email_body: str) -> Dict:
"""Check email for spam triggers and score it."""
body_lower = email_body.lower()
# Check spam trigger words
found_triggers = [w for w in DeliverabilityOptimizer.SPAM_TRIGGER_WORDS
if w in body_lower]
# Check formatting issues
issues = []
if 'ALL CAPS' in email_body or any(w.isupper() for w in email_body.split() if len(w) > 4):
issues.append("Excessive use of ALL CAPS")
# Count images vs text ratio
import re
images = len(re.findall(r']+>', '', email_body))
if images > 3 and text < 100:
issues.append("Too many images, too little text")
# Exclamation marks
exclamation_count = email_body.count('!')
if exclamation_count > 3:
issues.append(f"Too many exclamation marks ({exclamation_count})")
# Red flags
has_red_flags = len(found_triggers) > 2 or len(issues) > 0
return {
'score': max(0, 100 - len(found_triggers) * 10 - len(issues) * 15),
'spam_triggers_found': found_triggers,
'formatting_issues': issues,
'is_red_flag': has_red_flags,
'recommendations': [
f"Remove '{w}'" for w in found_triggers
] + issues,
}
@staticmethod
def optimize_subject_line(subject: str) -> Dict:
"""Optimize email subject line for opens."""
# Length check
if len(subject) > 60:
return {'subject': subject[:57] + '...', 'truncated': True}
# Personalization
if '{name}' not in subject.lower() and '{first_name}' not in subject.lower():
return {'subject': subject, 'suggestion': 'Add personalization tag for +20% opens'}
return {'subject': subject, 'suggestion': None}
@staticmethod
def dkim_spf_setup(domain: str) -> List[str]:
"""Instructions for email authentication setup."""
return [
f"1. Add SPF record: v=spf1 include:_spf.your-email-service.com ~all",
f"2. Add DKIM record from your email service provider",
f"3. Add DMARC record: v=DMARC1; p=quarantine; rua=mailto:dmarc@{domain}",
f"4. Verify: dig TXT {domain} | grep 'v=spf1'",
f"5. Verify: dig TXT _dmarc.{domain} | grep 'v=DMARC1'",
]
```
## Analytics and Metrics
```python
class EmailAnalytics:
"""Track and analyze email campaign performance."""
INDUSTRY_BENCHMARKS = {
'saas': {'open_rate': 25, 'click_rate': 3.5, 'unsub_rate': 0.3},
'ecommerce': {'open_rate': 20, 'click_rate': 3.0, 'unsub_rate': 0.4},
'publishing': {'open_rate': 30, 'click_rate': 4.0, 'unsub_rate': 0.2},
'real_estate': {'open_rate': 28, 'click_rate': 4.5, 'unsub_rate': 0.2},
'education': {'open_rate': 32, 'click_rate': 5.0, 'unsub_rate': 0.1},
}
@staticmethod
def analyze_campaign(campaign: EmailCampaign,
industry: str = 'saas') -> Dict:
"""Analyze campaign performance vs benchmarks."""
benchmarks = EmailAnalytics.INDUSTRY_BENCHMARKS.get(industry,
EmailAnalytics.INDUSTRY_BENCHMARKS['saas'])
results = []
for email in campaign.emails:
m = email['metrics']
sent = max(m['sent'], 1)
open_rate = round(m['opens'] / sent * 100, 1)
click_rate = round(m['clicks'] / sent * 100, 1)
unsub_rate = round(m['unsubscribes'] / sent * 100, 2)
results.append({
'subject': email['subject'],
'open_rate': open_rate,
'click_rate': click_rate,
'unsub_rate': unsub_rate,
'open_vs_benchmark': round(open_rate - benchmarks['open_rate'], 1),
'click_vs_benchmark': round(click_rate - benchmarks['click_rate'], 1),
})
return {
'campaign': campaign.name,
'industry': industry,
'benchmarks': benchmarks,
'email_results': results,
'overall_open_rate': round(
sum(m['opens'] for m in campaign.emails) /
max(sum(m['sent'] for m in campaign.emails), 1) * 100, 1
),
'overall_click_rate': round(
sum(m['clicks'] for m in campaign.emails) /
max(sum(m['sent'] for m in campaign.emails), 1) * 100, 1
),
}
@staticmethod
def suggest_improvements(analysis: Dict) -> List[str]:
"""Suggest improvements based on performance data."""
suggestions = []
for email in analysis.get('email_results', []):
if email['open_rate'] < analysis['benchmarks']['open_rate']:
suggestions.append(
f"Improve subject line: '{email['subject'][:50]}...' "
f"is below benchmark ({email['open_rate']}% vs {analysis['benchmarks']['open_rate']}%)"
)
if email['click_rate'] < analysis['benchmarks']['click_rate']:
suggestions.append(f"Add clearer CTA to email. CTR below benchmark.")
return suggestions[:5]
```
## Common Pitfalls
1. **Buying email lists** ā illegal in most jurisdictions (GDPR, CAN-SPAM); always use opt-in
2. **No segmentation** ā sending the same email to everyone causes unsubscribes; segment by behavior
3. **Ignoring mobile** ā 60%+ of emails are opened on mobile; design responsive emails
4. **Too many emails** ā frequency fatigue; let subscribers choose their preferred cadence
5. **No A/B testing** ā guess what works vs test subject lines, CTAs, send times, offers
6. **Weak CTAs** ā "click here" gets fewer clicks than specific, benefit-driven CTAs
## Verification Checklist
- [ ] Email list collected via opt-in (not purchased)
- [ ] Segmentation strategy defined (by behavior, interests, engagement)
- [ ] Welcome sequence set up (first touch within 24 hours)
- [ ] SPF, DKIM, DMARC configured
- [ ] Spam score checked before every send
- [ ] Mobile-responsive template used
- [ ] A/B testing plan for subject lines
- [ ] Unsubscribe link prominently placed
- [ ] Analytics tracking (opens, clicks, conversions) configured
- [ ] GDPR/CAN-SPAM compliance (opt-in, privacy policy, unsubscribe)
## See Also
- crm-sales-pipeline ā integrating email with sales
- marketing-funnel-design ā email sequences for funnels
- social-media-content-planning ā cross-promoting email and social
- digital-marketing-strategy ā role of email in marketing mix