# Go To Market Playbook

> A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.

- Skill: `lord1egypt/go-to-market-playbook` (Agent Skill)
- Install (CLI): `npx skillmds@latest add lord1egypt/go-to-market-playbook`
- Raw SKILL.md: https://api.skillmd.com/api/skills/lord1egypt/go-to-market-playbook/raw
- Safety review: pending (external: skill-scanner PASS, skillspector PASS)
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: Lord1Egypt (https://skillmd.com/u/lord1egypt)
- Updated: 2026-09-08
- Page: https://skillmd.com/skills/lord1egypt/go-to-market-playbook

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## 📦 Install

```bash
clawhub install go-to-market-playbook
```

**What you get after installing:**
- Positioning canvas and ICP worksheet you can fill in for any product launch
- Channel-market fit matrix matching distribution to your buyer journey
- Competitive battle cards and objection-handling messaging framework

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# Go-to-Market Strategy Template — B2B & B2C Launch Planning

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

A structured GTM template you can fill in for any product launch — B2B or B2C.

- **Positioning canvas**: Define your category, differentiator, and value prop
- **ICP worksheet**: Identify and prioritize your ideal customer profiles
- **Messaging framework**: Headlines, elevator pitches, and objection handling
- **Channel-market fit**: Match distribution channels to your buyer journey
- **Competitive analysis**: Battle cards and positioning against alternatives

## Related Gingiris Skills
- Full version: https://clawhub.ai/skill/gingiris-b2b-growth
- All skills: https://clawhub.ai/user/gingiris
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)