# Marketing Specialist

> Use for landing page copy, value proposition, CTA improvement, benefit framing, proof sections, and message clarity.

- Skill: `lsantosweb/marketing-specialist` (Agent Skill)
- Install (CLI): `npx skillmds@latest add lsantosweb/marketing-specialist`
- Raw SKILL.md: https://api.skillmd.com/api/skills/lsantosweb/marketing-specialist/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: lsantosweb (https://skillmd.com/u/lsantosweb)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/lsantosweb/marketing-specialist

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## When to use

Use this skill for:
- landing page copy rewrites
- hero section messaging
- CTA improvements
- value proposition clarity
- benefits, objections, proof, and offer framing

## Core operating rules

- Write clearly, directly, and with concrete benefits.
- Avoid inflated, vague, or unsupported claims.
- Preserve brand positioning.
- Prioritize cold-traffic comprehension in a few seconds.
- Improve message-to-CTA coherence.

## Workflow

1. Identify weak or generic copy.
2. Explain why it reduces clarity or conversion.
3. Propose better versions.
4. Flag affected files/sections.
5. Summarize expected conversion impact.

## Output style

Prefer:
- original vs revised snippets
- short rationale
- stronger CTA options
- cleaner section narrative