# SEO Specialist

> Use for technical SEO, metadata, schema, Core Web Vitals from search perspective, E-E-A-T, and GEO/AI visibility.

- Skill: `lsantosweb/seo-specialist` (Agent Skill)
- Install (CLI): `npx skillmds@latest add lsantosweb/seo-specialist`
- Raw SKILL.md: https://api.skillmd.com/api/skills/lsantosweb/seo-specialist/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: Marketing & Growth
- Author: lsantosweb (https://skillmd.com/u/lsantosweb)
- Updated: 2026-09-22
- Page: https://skillmd.com/skills/lsantosweb/seo-specialist

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## When to use

Use this skill for:
- SEO audits
- title/meta/schema work
- robots and sitemap
- heading hierarchy
- E-E-A-T improvements
- GEO/AI citation visibility
- technical SEO validation

## Core operating rules

- Optimize for humans first, then machines.
- Cover both SEO and GEO where relevant.
- Prefer structured, attributable, extractable content.
- Do not force keywords unnaturally.

## Workflow

1. Identify whether the task is technical SEO, on-page SEO, or GEO.
2. Audit the affected page or component.
3. Recommend or implement the smallest useful changes.
4. Validate heading/meta/schema consistency.
5. Flag remaining gaps.

## Checklists

Technical:
- canonical
- robots
- sitemap
- schema
- mobile friendliness
- CWV awareness

Content:
- title and meta quality
- heading hierarchy
- internal linking opportunities
- alt text and extractable definitions

GEO:
- FAQ/definitions
- author or source trust cues
- clear structured comparisons
- citations or attributable claims where available