# Geo Best Practices

> Best practices for Generative Engine Optimization (GEO) - optimizing content for AI search engines and LLM-based answer engines

- Skill: `luka2chat/geo-best-practices` (Agent Skill, multi-file: 5 files)
- Install (CLI): `npx skillmds@latest add luka2chat/geo-best-practices`
- Raw SKILL.md: https://api.skillmd.com/api/skills/luka2chat/geo-best-practices/raw
- Safety review: pending
- Works with: Claude Code, Claude.ai, OpenAI Codex
- Category: AI & ML
- Author: luka2chat (https://skillmd.com/u/luka2chat)
- Updated: 2026-09-17
- Page: https://skillmd.com/skills/luka2chat/geo-best-practices

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## When to use

Use this skill whenever you are working on content, websites, or digital marketing projects that need to be optimized for AI-powered search engines and LLM-based answer engines (ChatGPT, Perplexity, Claude, Google AI Overviews, etc.).

## Content Strategy

When creating or optimizing content for AI search visibility, load the [./rules/content-strategy.md](./rules/content-strategy.md) file for authoritative content creation principles and best practices.

## Content Types

When deciding what types of content to create for maximum AI citation potential, load the [./rules/content-types.md](./rules/content-types.md) file for guidance on suitable and unsuitable content formats.

## Technical Optimization

When implementing technical GEO on a website, load the [./rules/technical-optimization.md](./rules/technical-optimization.md) file for the complete technical checklist and implementation details.

## Structured Data

When implementing Schema.org markup and structured data for AI discoverability, load the [./rules/structured-data.md](./rules/structured-data.md) file for schemas, examples, and best practices.

## AI Crawler Configuration

When configuring robots.txt to allow or manage AI search crawlers, load the [./rules/ai-crawler-config.md](./rules/ai-crawler-config.md) file for crawler-specific directives.

## llms.txt

When setting up the llms.txt standard for machine-readable site information, load the [./rules/llms-txt.md](./rules/llms-txt.md) file for the specification and implementation guide.

## E-E-A-T Optimization

When building authority and trust signals for AI engines, load the [./rules/eeat-optimization.md](./rules/eeat-optimization.md) file for E-E-A-T strategies tailored to generative search.

## Authority Building

When building external signals and off-page authority for AI citation, load the [./rules/authority-building.md](./rules/authority-building.md) file for tactics and platforms.

## AI Search Engines

When understanding how different AI search platforms select and cite sources, load the [./rules/ai-search-engines.md](./rules/ai-search-engines.md) file for platform-specific optimization guidance.

## Brand Mentions

When optimizing for AI brand mentions across LLM responses, load the [./rules/brand-mentions.md](./rules/brand-mentions.md) file for mention frequency, sentiment, and buyer journey strategies.

## Product Feed

When submitting product data to AI shopping platforms or optimizing e-commerce pages for AI citations, load the [./rules/product-feed.md](./rules/product-feed.md) file for feed formats and product schema.

## Analytics & Monitoring

When setting up tracking for AI search performance, load the [./rules/analytics-monitoring.md](./rules/analytics-monitoring.md) file for metrics, tools, and monitoring workflows.

## How to use

Read individual rule files for detailed explanations and examples:

- [rules/content-strategy.md](rules/content-strategy.md) - Content creation principles for AI citation: authority, quotability, comprehensiveness, and structure
- [rules/content-types.md](rules/content-types.md) - Content formats that maximize AI search visibility and citation potential
- [rules/technical-optimization.md](rules/technical-optimization.md) - Technical GEO checklist: page speed, semantic HTML, SSR, mobile-friendliness
- [rules/structured-data.md](rules/structured-data.md) - Schema.org markup patterns for articles, FAQs, products, and organizations
- [rules/ai-crawler-config.md](rules/ai-crawler-config.md) - robots.txt configuration for GPTBot, ClaudeBot, PerplexityBot, and other AI crawlers
- [rules/llms-txt.md](rules/llms-txt.md) - Implementing the llms.txt standard for AI-readable site information
- [rules/eeat-optimization.md](rules/eeat-optimization.md) - E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) strategies for AI search
- [rules/authority-building.md](rules/authority-building.md) - External signals, earned media, and off-page authority for AI citation
- [rules/ai-search-engines.md](rules/ai-search-engines.md) - Platform-specific optimization for ChatGPT, Perplexity, Gemini, and Google AI Overviews
- [rules/brand-mentions.md](rules/brand-mentions.md) - AI brand mention optimization: frequency, sentiment, buyer journey, and emerging brand strategies
- [rules/product-feed.md](rules/product-feed.md) - Product feed submission and structured product data for AI shopping citations
- [rules/analytics-monitoring.md](rules/analytics-monitoring.md) - Key metrics, monitoring workflows, and tools for tracking AI search performance